Freelancer profile translated to English.
Back to original languageAbout Nicolas
I design and developWordPressandElementorwebsites, conceived first as UX/UI interfaces, not templates. Most graphic designers now use AI to produce faster.My approach is different.I integrateartificial intelligencedirectly into the websites I deliver, as a product feature, not just an internal productivity gain.
Specifically, I buildWordPress sites on Elementorwhere AI becomes a service for the visitor. This includesconversational searchand contextual answers based on site content,generation and variation of editorial content,andsearch engine optimization.All of this is based on acoherent design systemandmeticulous web integration.
As an art director for over twenty years, I have built the visual communication for demanding institutions and associations, public agencies, European federations, and B2B organizations. I bring thisgraphic rigortoweb designandUX/UI interfaceswhere AI remains in service of clarity, never a gimmick.
French
Native or bilingual
English
Fluent
Dutch
Conversational
Remote only
Primarily works remotely
Experience
- Simpl. SRLFounder & Art DirectorPUBLIC SECTORJanuary 2005 - Today (21 years and 7 months)Brussels, Belgium*Design and deployment of websites that integrate AI as a feature for the end-user,conversational search, content generation, personalization, and GEO optimization.*Design of graphic systems and reusable templatesfor the autonomy of internal teams.*Front-end development on modern stacks(Next.js, headless CMS) with a focus on readability, consistency, and reliability.*Art directionand creation of visual identities, style guides, and graphic systems for institutional, associative, and B2B clients.
- ConnexionGraphic Designer in Visual CommunicationPRESS AND MEDIAJanuary 2000 - January 2003 (3 years)Bruxelles, BelgiumAdaptation of existing visual identities to print and digital media, strictly adhering to style guides.Layout creation, information hierarchy, and content adaptation according to distribution channels.Participation in projects for international corporate clients, including Ansell and Novell.Working in a structured agency environment, with deadlines, process, and graphic consistency constraints.Development of a design approach focused on efficiency, readability, and operational reliability.
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Education
- Advanced Diploma in Visual Communication and Graphic ArtsEcole de Recherche Graphique (ERG)Advanced Diploma in Visual Communication and Graphic Arts
- Workflows & Reporting for Marketing ProfessionalsHubSpot AcademyWorkflows & Reporting for Marketing Professionals