Nicolas Grossman

I support companies in structuring their content, target groups, and processes so that visibility, user guidance, and internal processes function measurably better.

I combine search behavior (SEO) with information architecture and product logic to not only make digital offerings more visible, but also to build them meaningfully.

Typical focus areas:

- Structuring complex content and target groups

- Development of clear information architectures and navigation logic

- Derivation of features and offerings from real demand

- Improvement of visibility and user guidance along specific use cases

In recent years, I have increasingly combined these approaches with automation and AI to simplify processes, make knowledge usable, and efficiently solve recurring tasks.

Results from projects:

- Building scalable content and structure systems

- Reduction of complexity in marketing and sales processes

- Improvement of visibility, usability, and internal efficiency

Selected projects:

- Smart city app "Portazon" (Stadtwerke Trier)

- International SEO and structure projects (Weber-Grill EMEA)

- B2B Sales & Process Structure (Sander Catering)

Restructuring of the offering and sales logic for the B2B sector with the aim of making complex services understandable, tangible, and decidable.

The starting point was the question of how a multi-layered service portfolio can be structured so that different target groups (companies, decision-makers, employees) quickly understand the concrete added value.

Focus areas:

- Structuring of target groups, services, and value propositions

- Building a clear information architecture for sales and communication

- Development of an interactive, navigable offer system (Figma)

- Translation of complex processes into understandable, visual decision logic

- Conception and implementation of the website as an integral part of the information architecture and user guidance

- Transfer of the offer logic into a consistent, digital user experience

Additionally, an AI-supported system for evaluating tender documents was developed:

- automated extraction of relevant information from complex documents

- structured preparation for sales

- significant reduction in manual analysis and coordination efforts

Result:

- clearer offer structure and better comprehensibility for customers

- relief in the sales process

- faster and more well-founded decision-making bases

Welance · Freelancer Collective

Collaboration in an interdisciplinary freelancer collective for the implementation of complex digital projects for various clients and industries.

The focus was on the strategic management and coordination of online marketing and SEO measures within larger project structures.

Focus areas:

- Management of interdisciplinary teams (strategy, design, development)

- Development and implementation of SEO and platform strategies

- Integration of visibility, content, and technical structure into overarching project logic

- Coordination between clients, internal teams, and external partners

Additionally:

- Conception of digital projects in the context of regional development and platform economy

- Participation in the structural further development of the collective (organization, processes, collaboration)

Result:

- successful implementation of complex, cross-team projects

- clear coordination between strategy, implementation, and client requirements

- sustainable structuring of projects in dynamic team setups