Freelancer profile translated to English.

Description

I help companies (e-commerce, info-products, services) implement comprehensive strategies combining branding & digital advertising to generate sustainable and profitable growth.

My approach goes beyond launching campaigns: it involves building a coherent ecosystem where brand image, content, and paid acquisition work together to maximize your results.

Specifically, I focus on:

- Defining a tailor-made acquisition strategy

- Creating, managing, and optimizing campaigns (Meta Ads, Google Ads)

- Developing a clear and differentiating brand image

- Implementing a content strategy aligned with your business objectives

The goal: attract a qualified audience, strengthen your brand's credibility, and improve your overall performance (conversion rate, acquisition cost, revenue).

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Dutch
Fluent

Workplace preferences

Can work on-site

Braine-le-Château (up to 50km), Bruxelles (up to 50km), Waterloo (up to 50km)

A mon compte
Digital Advertising & Strategy Consultant
SOCIAL NETWORKS
December 2024 - Today (1 year and 8 months)
Specializing in media buying and acquisition strategy, I help companies grow their business through high-performance, ROI-oriented advertising campaigns.

My approach combines data, creativity, and continuous optimization to turn every invested euro into concrete results: qualified leads, sales, and sustainable scaling.

💡 What I do

Creation, management, and optimization of campaigns (Meta Ads, Google Ads, etc.)
Development of tailor-made acquisition strategies
Performance analysis & continuous improvement
Scaling profitable campaigns

🎯 My areas of expertise

I have worked with various types of businesses, including:

🏋️‍♂️ Fitness
💰 For-profit activities & digital businesses
💎 Jewelry & premium e-commerce brands

These experiences have allowed me to understand diverse challenges: branding, direct conversion, cold acquisition, and customer retention.

🔥 My added value

Strategic vision + operational execution
Results-oriented approach (no vanity metrics)
Ability to quickly identify growth levers
Adaptation to budgets and development phases (testing, scaling)
Fluid communication and responsiveness (available for regular exchanges and performance monitoring)

📱 Social Media Strategy & Management

In parallel with advertising campaigns, I help brands develop a coherent and effective organic presence.

The goal: build a strong brand image that enhances credibility, improves advertising performance, and facilitates conversion.

💡 What I implement

Definition of a clear and differentiating brand identity
Development of content strategies (editorial line, storytelling)
Creation and supervision of engaging content (visuals, videos, hooks)
Profile optimization to maximize conversion
Alignment between organic content and paid campaigns
Versato Juweliers
Marketing Manager
FASHION AND COSMETICS
October 2021 - October 2025 (4 years)
Within this company specializing in jewelry and watches, I was responsible for the development and management of marketing activities, both online and offline.

I contributed to the implementation of strategies aimed at increasing brand visibility, generating business opportunities, and strengthening its positioning.

My responsibilities included:

- Managing digital campaigns (online advertising, social media)
- Creating marketing materials and content
- Coordinating offline communication actions
- Analyzing performance and optimizing implemented actions

This experience allowed me to develop a global marketing vision, linking strategy, execution, and results.
Communication Strategy Social Media Business Strategy
Vincent Gaye Company
Marketing Manager
FASHION AND COSMETICS
September 2021 - October 2025 (4 years and 1 month)
Within this company specializing in jewelry and watches, I was responsible for the development and management of marketing activities, both online and offline.

I contributed to the implementation of strategies aimed at increasing brand visibility, generating business opportunities, and strengthening its positioning.

My responsibilities included:

- Managing digital campaigns (online advertising, social media)
- Creating marketing materials and content
- Coordinating offline communication actions
- Analyzing performance and optimizing implemented actions

This experience allowed me to develop a global marketing vision, linking strategy, execution, and results.
Communication Strategy Business Strategy Social Media