Nicolas Goncalves

Hello there! 👋🏻

My name is Nicolas,

With 15 years in digital and web, during which I have explored and refined my skills in depth, I have been offering my services as a freelancer since 2016 to support the deployment of all or part of your digital strategy with an ROI-oriented mindset.

For 15 years, my main roles have been:

• Manager of a multi-brand portfolio in VSEs

• Facilitator of a freelance collective (developers & graphic designers) which I founded

• Web marketing trainer

• Digital and operational marketing manager for a startup in the Michelin group

• Growth Marketing Manager for another startup within the Michelin group

I am looking for new challenges today :)

Some results to date:

➼ Reduction of B2C acquisition costs by 60% in 8 months

➼ Implementation of an acquisition strategy that led to the registration of over 50,000 people

➼ Creation of a cold email sequence that validated a business model and led to its commercialization

➼ Co-design & Automation of a process that took 20 man-days into a semi-automated 2 man-hour process

➼ Doubled organic traffic for a set of B2B personas through an inbound/SEO strategy

➼ Deployment from scratch of 2 digital stacks including help desk, CRM...

Project management of an e-learning platform (from its inception to its operation)

My specialties and areas of expertise:

• Growth marketing (application of the AARRR framework with OKR logic)

• Lead acquisition (Outbound marketing strategy)

• Lead generation (Inbound Marketing strategy)

• Web scraping

• Data Enrichment

• Automation (Integromat, Zapier, Microsoft Flow, etc.)

• SEO/SEA

• CRM: configuration from scratch

• Emailing: creation of over 100 different templates (use cases: newsletters, cold emails, transactional emails)

• Training/awareness of teams in web marketing and growth marketing