Nicolas Giraud

Entrepreneurial project: launch of a new fast-food concept. Recruitment/management of 10 employees, operational setup. Local brand development: social media, advertising, SEO. Implementation of an acquisition/loyalty ecosystem: remote ordering, loyalty program, customer journey optimization. Optimization of internal processes to improve experience and performance.

Marketing management for key accounts (Intersport, Decathlon, Sport 2000): activation strategy, international coordination (12 countries), operational execution. Creation of exclusive activations and deployment of omnichannel campaigns across all sports categories (Run, Outdoor, Winter Sports). Management of a €1M European budget + monitoring of local plans (content, assets, calendar, reporting). Performance management: reporting, analysis of insights, and optimization recommendations (sell-out, traffic, conversion, ROI, execution).

Development and management of the Alpine Skiing marketing strategy: close collaboration with product managers. Definition of the seasonal plan (actions, budget, KPIs). Go-To-Market referent: activation, training, communication tools for markets (kits, sales arguments, materials). Organization of trade & media launches and creation of materials → 4 international launches, 5,000 retailers; creation of assets, organization of showrooms, and analysis of post-event impact.