Nicolas Giacomo M.

Supported several clients in public relations (press, celebrities, influence, and events)

- Fortuny: year-round PR consulting

- Organization of Press Day in Paris for a premium ready-to-wear brand (PR and Influence Guest List, invitations, research and management of suppliers for catering, flowers, live drawing)

• PR Strategies: Deployment of international press and influence strategies (US, UK, APAC, China, Japan, Korea, Middle East). Coordination with local agencies and monitoring of communication strategies.

• Press, VIP, and Influence Relations: Daily contact with VIP stylists, influencers, agents, and European press.

• License Coordination: Support and participation in the validation of license projects (press, influence campaigns, celebrities) for perfumes and eyewear in conjunction with Coty and Kering Eyewear teams.

• Gifting and Visibility: Management of gifting campaigns with strategic talents (influencers, actresses, activists) to maximize media coverage.

-> Result: Worldwide deployment and management of several product launches per year (leather goods, footwear, and coordination with licenses for eyewear and perfumes)

Bracelet Bag: 3/4 of the engaged talents generated 100% organic positive coverage.

• Celebrity and Fitting Management: Selection and coordination of VIP fittings, logistical follow-up of wardrobes, management of shipments and tailor-made collaborations.

-> Result: Daily management of 3 to 5 VIP wardrobe shipments consisting of 2 to 3 full looks per talent.

• Reporting and Analysis: Evaluation of press and influence performance.

• Events and Production: Organization of travel and logistics related to celebrity and influencer invitations (booking of hair & makeup artists, hotels, flights) for press and VIP events (fashion shows, cocktails, pop-ups).

-> Result: 10+ successful events with full guest satisfaction: quota of 50 VIP seats comprising celebrities, influencers, socialites, and friends of the House.

• Supervision: Recruitment and supervision of an intern and a freelancer.

• Budget and Invoicing Follow-up: Establishment of specific budgets related to department operations, creation of vendor accounts, and purchase orders via SAP.

• Press Shopping Requests: logistical and security management of shipments; follow-up with editorial teams.

• Media Coverage Consolidation (DMR & Cision).

• Bi-monthly and monthly press reviews.

• Monitoring of French magazines.

• Development of internal communication tools for celebrities.

• Management of celebrity loans (photoshoots/events/filming) Event planning.

• Organization of Press trips.

• Participation in Press events in Paris.