Nicolas Gervais

A brand is born, it grows, it transforms.

For 9 years, I have been helping brands tell their stories, find their voice, and transform.

My job: Imagine a name for a startup and build the storytelling that goes with it, rethink the brand architecture of a group that has grown too fast, find the right tone for a consumer app, manage campaigns that leave a mark.

My playground: communication strategy, brand identity, naming, rebranding, content production, media strategy, organizational transformation. I don't limit myself to just one part of the chain. Everything is connected.

My background: CELSA, agencies, and large corporations. On the agency side, I learned creativity. On the client side, I understood business stakes and the sometimes surprising workings of large organizations.

Trilingual (FR-EN-DE), I can work in three languages on brands intended to live elsewhere.

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What interests me outside of work: sports performance, cycling, the history of automotive and aviation, linguistics and language learning, general culture in the broadest sense (I was a 2-time finalist on Questions pour un Champion).

I also have a YouTube channel about cycling.