Freelancer profile translated to English.
Back to original languageAbout Nicolas
Experienced Copywriter & Content Writer
Looking to generate more qualified leads, boost your conversions, and establish your authority in your industry? I'll guide you from editorial strategy to writing, with a performance and impact-oriented approach.
My Services
1. High-Impact Copywriting & Storytelling
- I write to convert, retain, and engage your audiences:
- Persuasive landing pages
- Static pages (about, offers, FAQ…)
- Email sequences (acquisition, nurturing, follow-up)
- Engaging newsletters
- Video scripts & social media posts (LinkedIn, TikTok…)
2. Editorial Strategy & Content Writing
I work with your teams or marketing department to build and deploy a coherent and high-performing editorial strategy:
- Co-piloting with the CMO or CEO
- Content audit
- Editorial strategy
- Keyword research
- Semantic cocoon creation
- Editorial planning
3. Lead Generation & Sales Funnel Optimization
Through a copy + strategy + advertising approach:
- Optimization of your capture pages (landing pages)
- Creation of lead magnet content
- Support for your paid campaigns (Google Ads, Facebook Ads)
- Improvement of your conversion rates
Key Figures & Results
✅ 70+ clients supported
💰 €24M in revenue generated for a major player in real estate financing (SIPA Crowd Immo – Switzerland)
📈 €150K/month in revenue generated for an insurance lead generation agency in Quebec
🔥 A video script seen 1.5M+ times on TikTok
📊 30 to 80 leads/week generated through targeted campaigns
Today, I leverage this dual marketing + business expertise for content that truly sells.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SIPA CROWD IMMOReal Estate Crowdfunding Copywriter: Accelerating Campaign LaunchesREAL ESTATEFebruary 2022 - Today (4 years and 4 months)Lausanne, SwitzerlandThe objective is to develop the visibility and impact of a real estate agency specializing in real estate crowdfunding and creator of the concept of participatory ownership in this field.The mission: Make property accessible to everyone!To achieve this, the model involves investing in apartment plots within residential buildings or co-ownerships, reducing the risk of vacancy and generating profitable long-term returns.Missions:- Blog post writing- Monthly newsletter writing- Email sequence and landing page writing for real estate crowdfunding marketing campaigns to promote investment project financing- Premium content and downloadable resource writing (brochures, press releases, sales materials)- Ad writing for paid campaigns- Social media post writing- SEO strategy support- Sponsorship operationsResults:6 investment offers financed for a revenue of 24 million Swiss francs.Acceleration of the financing and closing process of offers, from 6 months to 1 month per project+600% website traffic
- FONDAKO MEDIAMarketing and Creative DirectorBANKING AND INSURANCEJune 2022 - June 2023 (1 year)Québec, CanadaI oversee creative content, including copywriting, graphic design, and video production.I create content for the agency and clients (creatives, ad copies, scripts, headlines) for Facebook Ads campaigns.I manage and mentor the creative team, providing feedback, support, and guidance to ensure content delivery.I ensure all creative assets are delivered on time, within budget, and to the highest quality standards.I measure and report on the effectiveness of creative initiatives, analyzing key metrics and adjusting strategy as needed.I recruit new team members to strengthen my team.I contribute to the agency's strategic direction.
- SOLSTILCopywriter and SEO Web Writer: Building and Developing Sustainable Living SpacesARCHITECTURE AND URBAN PLANNINGMarch 2022 - October 2023 (1 year and 7 months)Belgique, BelgiumBruno Lescut is the founder of Solstil.He has always been drawn to the technical aspects of sun protection products and customer satisfaction.How? You think that sounds cliché? Wait until you read the rest...An experienced self-taught professional, he is driven by passion. He aims to convince and attract novice clients to the quality and benefits of a bioclimatic pergola.His greatest wish is to contribute to Solstil becoming the leading Belgian installer of sun protection solutions.In his view, modern architecture should offer a unique experience combined with creativity. Thus, the creation of large, bright spaces brings real joy to life.Convinced by his ideals, I write his blog posts and content for Solstil.
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Education
- MSc Digital Marketing and E-BusinessINSEEC2017
Certifications
- Inbound MarketingHubspot2020