Nicolas Garcia

I spent 22 years of my life abroad — South Africa, United Arab Emirates — before returning to France in 2023. My 25-year career has led me to work for French, South African, and New Zealand companies, travel to over 60 countries, and lead sales teams on three continents.

I started as a technician at Sagem, which became Morpho, then Idemia — the world leader in biometrics — and ended up as VP Marketing & Services in Paris after managing sub-Saharan Africa and then the MEA region. Regional P&Ls, distribution network restructurings, international product launches: I've seen operations from every angle and learned to translate complex technology into business decisions.

Today, I support the leaders of SMEs, mid-cap companies, and operational units of large groups on three topics: structuring their B2B sales team, developing their partner networks, and making the right technological choices without being locked in by a supplier.

My dual French/English culture and my multicultural experience are natural assets for international contexts.

My approach: listen first, understand the context, and propose what truly fits — not a pre-packaged solution.