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Nicolas GarciaNG

Nicolas Garcia

Senior B2B Commercial Strategy Consultant

€1,500/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

I spent 22 years of my life abroad — South Africa, United Arab Emirates — before returning to France in 2023. My 25-year career has led me to work for French, South African, and New Zealand companies, travel to over 60 countries, and lead sales teams on three continents.

I started as a technician at Sagem, which became Morpho, then Idemia — the world leader in biometrics — and ended up as VP Marketing & Services in Paris after managing sub-Saharan Africa and then the MEA region. Regional P&Ls, distribution network restructurings, international product launches: I've seen operations from every angle and learned to translate complex technology into business decisions.

Today, I support the leaders of SMEs, mid-cap companies, and operational units of large groups on three topics: structuring their B2B sales team, developing their partner networks, and making the right technological choices without being locked in by a supplier.

My dual French/English culture and my multicultural experience are natural assets for international contexts.

My approach: listen first, understand the context, and propose what truly fits — not a pre-packaged solution.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Continuum Identity
    Founder & CEO
    SOFTWARE PUBLISHING
    April 2025 - Today (1 year and 2 months)
    Paris, France
    Sovereign software suite for SMEs and mid-cap companies — IAM, e-KYC, access control, time management, sovereign communications. European hosting, GDPR-native, outside of the Cloud Act.
    • • Definition of product vision and commercial strategy
    • • Construction of technical architecture (CORE + modules) and B2B go-to-market
    • • Development of the European partner network

    Activity carried out in parallel with my consulting assignments - CID is never offered in response to Malt assignments: for my consulting clients, I work in total technological independence.
    Go-to-Market Strategy Pricing Sales Excellence
  • Garcia Tribe Holding
    Speaker, Author & Consultant
    CONSULTING AND AUDITS
    January 2025 - Today (1 year and 5 months)
    Paris, France
    • • Keynotes in French and English — digital sovereignty, biometrics, AI
    • • Strategic consulting for SME and mid-cap leaders (B2B, partners, technological choices, international development).
    • • Executive workshops and customized training for management committees.
    • • Author — "Layman's Terms Biometrics" (Amazon). Other titles in progress.
    Business Strategy Consulting B2B Commercial Strategy Corporate Strategy Digital Identity
  • IDEMIA
    VP Marketing & Services
    TECH
    January 2023 - December 2024 (1 year and 11 months)
    Paris Compound, Abu Dhabi, United Arab Emirates
    • • Global Strategy — Definition and execution of the global marketing strategy for the biometric terminals division.
    • • Sales Enablement — Comprehensive sales animation program to optimize complex sales cycles.
    • • Strategic Partnerships — Building and managing the identity and security partner ecosystem.
    • • International Leadership — Management of an international team of 8 people. Global marketing P&L.
    Partner Management Go-to-Market Strategy Corporate Strategy

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Education

  • Postgraduate Degree
    University of Cape Town
    2022
    Postgraduate Degree
  • Executive Coaching Certificate
    2018
    Certificat de Coaching Exécutif

Skill set

Categories