Nicolas Franck

Automation of competitive intelligence:

Creation of an AI agent to scrape competitor websites and extract key data (prices, products, promotions), followed by automated analysis and generation of weekly reports. This allowed for optimization of the product strategy and rapid adaptation of offers.

Email marketing automation with Klaviyo:

Implementation of automation flows for sending personalized emails based on user behavior on the site (cart abandonment, product recommendations, special offers). This automation improved the conversion rate by 15%.

Chatbot creation:

Development and deployment of AI chatbots to answer frequently asked customer questions in real-time, which reduced the number of manual requests and increased customer support efficiency by 25%.

Order management automation:

Implementation of a system to automatically synchronize order information between the CRM, the e-commerce platform, and shipping services, reducing processing errors and speeding up delivery time.

First, I performed a complete audit of the site.

I conducted in-depth research of relevant keywords for this business sector (tea) and then identified those with high qualified traffic potential.

I implemented meta tags for the pages (titles and descriptions) while including relevant and engaging keywords.

I wrote unique, compelling, and keyword-rich product descriptions (30).

Then, I established internal links between the different pages of the website. This helps search engines to more easily crawl and index content, while improving user experience. Then I looked for opportunities to obtain external links from other websites.