About Nicolas
French
Native or bilingual
English
Fluent
Experience
- PixterWeb DeveloperE-COMMERCEOctober 2023 - November 2023 (1 month)🚀 Pixter E-commerce Website Development📌 ContextPixter, a brand specializing in photo accessories for smartphones, wanted to modernize its e-commerce site to improve user experience and increase its conversion rate. The objective was to create a high-performing, intuitive, and mobile-optimized online store, as mobile is their primary purchasing channel.🔧 My Role• Shopify Site Redesign: Created a clean and dynamic design that highlights products and their features.• Custom Development: Customized the Shopify theme to integrate specific functionalities (interactive product zoom, lens configurator).• Purchase Journey Optimization: Simplified the checkout process and implemented techniques to reduce cart abandonment.• Performance Improvement: Optimized loading times and SEO to boost organic visibility.• Marketing Tools Integration: Implemented a customer review module, a loyalty program, and retargeting solutions.🎯 Results✔ Conversion rate increased by +20% after the redesign.✔ Reduced cart abandonment rate due to a smoother purchasing process.✔ Improved natural referencing and organic traffic.This project enabled Pixter to strengthen its market position and significantly improve its online sales.
- ALHENAWeb DeveloperE-COMMERCEApril 2024 - May 2024 (1 month)Paris, France🚀 Alhena E-commerce Website Development📌 ContextAlhena, an agency specializing in e-commerce site design, wanted a high-performing showcase website to present its expertise and generate qualified leads. The objective was to create a clear, impactful, and conversion-optimized platform, highlighting their achievements and their know-how in Shopify and Webflow development.🔧 My Role• Webflow Site Development: Created a modern and fluid design, adapted to web standards and B2B client expectations.• Optimized User Experience: Structured content for intuitive navigation and quick understanding of the services offered.• SEO & Performance: Optimized the site for fast loading and effective natural referencing to attract qualified prospects.• Blog Implementation: Integrated a dedicated space for articles and case studies to demonstrate Alhena's expertise.• Optimized Conversion Forms: Integrated dynamic forms and strategic calls-to-action to maximize contact acquisition.🎯 Results✔ Improved visitor-to-lead conversion rate.✔ Better online visibility thanks to an SEO-friendly structure.✔ More engaging user experience, tailored to the needs of e-commerce clients.Thanks to this project, Alhena has a website that matches its expertise, reflecting its know-how in designing high-performing online stores.
- Bleu icôneWeb DeveloperE-COMMERCEFebruary 2024 - March 2024 (2 months)Paris, France🚀 Bleu Icône E-commerce Website Development📌 ContextBleu Icône, a brand specializing in refined and timeless jewelry, wanted to launch an elegant and high-performing online store to offer a premium shopping experience to its customers. The objective was to create a Shopify e-commerce site that showcases artisanal craftsmanship and the uniqueness of its collections while optimizing the customer journey.🔧 My Role• Shopify Site Development: Designed a minimalist and sophisticated aesthetic to reflect the brand's premium image.• Collection Showcase: Created immersive product pages with high-definition visuals and interactive zoom.• UX/UI Optimization: Intuitive catalog structure, advanced filters, and a fluid checkout process to maximize conversions.• SEO & Performance: Optimized tags, loading times, and content to improve Google visibility.• Marketing Tools Integration: Added a wishlist system, customer reviews, and abandoned cart recovery emails to increase engagement.🎯 Results✔ Improved conversion rate through an optimized shopping experience.✔ Strengthened brand image with a premium and immersive design.✔ Increased organic traffic through an effective SEO strategy.Thanks to this project, Bleu Icône has an elegant and high-performing e-commerce site, perfectly aligned with its refined universe and the demands of its clientele.
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Education
- Infotronics EngineeringESIREM2020
- Business Management and AdministrationIAE Lyon 32021