Freelancer profile translated to English.
Back to original languageAbout Nicolas
Hello,
Digital project manager passionate about the digital world and mass retail, I have developed solid experience in retail media/trade marketing. I support teams and brands in managing digital projects and improving their online visibility.
Looking forward to connecting with you.
Nicolas
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Coopérative UTrade Marketing / eRetail Media Project ManagerAGRICULTUREJune 2023 - Today (3 years and 1 month)Rungis, FranceDIGITAL TRADE MARKETING CAMPAIGN MANAGEMENT:Defining and scoping the objectives of each campaign: targets, placements, strategies, and performance KPIs.Operational management of Trade Marketing campaigns, from conception to launch.Direct and continuous communication with partner manufacturers (Coca-Cola, Unilever, L’Oréal, etc.).Monitoring activations, ensuring commercial commitments are met, and optimizing strategies.COLLABORATION WITH THE CREATIVE AGENCY:Close collaboration with the creative agency for the production of advertising assets.Aligning creative output with the business and marketing objectives of each campaign.Tracking projects, deadlines, and approvals via Jira.PERFORMANCE ANALYSIS & REPORTING:Performance analysis using Contentsquare: clicks, click-through rates (CTR), exposure rates, user journeys.Production of detailed business reports using MicroStrategy: generated revenue, number of SKUs sold.Utilizing data to formulate optimization recommendations and improve the profitability of strategies.TRADE MARKETING & INVENTORY STRATEGY:Evaluation and structuring of the existing digital advertising inventory.Identification of growth levers and innovation opportunities (new formats, new placements, new packages).Development and deployment of the Trade Marketing & Inventory strategy for 2024, 2025, and 2026.RETAIL MEDIA – LUCKY CART & CRITEO PARTNERSHIP:Daily exchange and management of the relationship with Lucky Cart and Criteo partners.
- IntermarchéAssistant Trade Marketing / Retail Media & Advertising Sales Project ManagerAGRICULTUREAugust 2020 - September 2022 (2 years and 1 month)Bondoufle, France- Assistance in building the website's advertising strategy and revenue goals.- Communication with various ad partners (Criteo, Highco, Lucky Cart & Infinity ADS).- Implementation, analysis, and monitoring of Trade Marketing operations.- Development, implementation, and tracking of national and international counter-performances.- Participation in meetings with advertisers (national brands) to present our various activation methods.- Contribution to prospecting and competitive intelligence in the market (web, tablet & mobile application).
- GOELIA - Résidences et Clubs de VacancesCommunication & SEO OfficerSeptember 2018 - September 2019 (1 year)Évry, Évry-Courcouronnes, FranceCommunication:• Newsletters- Database management (email import)- News back-office management- General newsletter creation- Corporate newsletter creation• Management of website visual content- Photo slideshows of residences- Creation and integration of sliders on the website• Social media management- Facebook, Twitter, Instagram, TripAdvisor (Publications and general administration)• Creation of videos/slideshows• Assistance in creating catalogsSEO:• Natural referencing- Management of French and English website texts- Writing and updating articles
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Education
- Master WebMarketing & Social Media, Digital MarketingDigital College2022Master WebMarketing & Social Media , Marketing Digital
- English Language and Literature, GeneralEC English Language Centres2020Langue anglaise et littérature, général