Freelancer profile translated to English.

Description

Hello,

Digital project manager passionate about the digital and mass retail world, I have developed solid experience in retail media/trade marketing. I support teams and brands in managing digital projects and improving their online visibility.

Looking forward to connecting with you.

Nicolas

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Coopérative U
Trade Marketing/eRetailMedia Project Manager
AGRICULTURE
June 2023 - Today (3 years)
Rungis, France
DIGITAL TRADE MARKETING CAMPAIGN MANAGEMENT:
Definition and scope of objectives for each campaign: targets, placements, strategies, and performance KPIs
Operational management of Trade Marketing campaigns, from conception to launch
Direct and continuous relationship with industrial partners (Coca-Cola, Unilever, L'Oréal, etc.)
Monitoring of activations, adherence to commercial commitments, and optimization of strategies

COORDINATION WITH THE CREATIVE AGENCY:
Close collaboration with the creative agency for the production of advertising assets
Alignment of creative assets with the business and marketing objectives of each campaign
Project monitoring, deadlines, and approvals via Jira

PERFORMANCE ANALYSIS & REPORTING:
Performance analysis using Contentsquare: clicks, click-through rates (CTR), exposure rates, user journeys
Production of detailed business reports via MicroStrategy: generated revenue, number of SKUs sold
Data utilization to formulate optimization recommendations and improve the profitability of strategies

TRADE MARKETING STRATEGY & INVENTORY:
Evaluation and structuring of the existing digital advertising inventory
Identification of growth levers and innovation opportunities (new formats, new placements, new packages)
Development and deployment of the Trade Marketing & Inventory strategy for the years 2024, 2025, and 2026

RETAIL MEDIA – LUCKY CART & CRITEO PARTNERSHIP:
Daily communication and management of the relationship with Lucky Cart and Criteo partners
E-commerce Scrum Digital Communication Jira/Confluence Adobe Analytics
Intermarché
Trade Marketing / Retail Media & Advertising Sales Assistant Project Manager
AGRICULTURE
August 2020 - September 2022 (2 years and 1 month)
Bondoufle, France
- Assistance in building the website's advertising strategy and revenue goals
- Communication with various advertising partners (Criteo, Highco, Lucky Cart & Infinity ADS)
- Implementation, analysis, and monitoring of Trade Marketing operations
- Development, implementation, and monitoring of national and international counterparties
- Participation in meetings with advertisers (national brands) to present our various activation methods.
- Contribution to prospecting and competitive intelligence in the market (web, tablet & mobile app)
Web Project Management E-commerce Scrum Jira/Confluence Adobe Analytics
GOELIA - Résidences et Clubs de Vacances
Communication & SEO Officer
September 2018 - September 2019 (1 year)
Évry, Évry-Courcouronnes, France
Communication:
• Newsletters
- Database management (email import)
- Newsletter back-office management
- General newsletter creation
- Corporate newsletter creation
• Website visual content management
- Residence photo slideshows
- Creation and integration of sliders on the website
• Social media management
- Facebook, Twitter, Instagram, TripAdvisor (Publications and general administration)
• Creation of videos/slideshows
• Assistance in creating catalogs
SEO:
• Natural referencing
- Management of website texts in French and English
- Writing and updating articles

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Signup to reveal

Master WebMarketing & Social Media, Digital Marketing
Digital College
2022
Master WebMarketing & Social Media , Marketing Digital
English Language and Literature, General
EC English Language Centres
2020
Langue anglaise et littérature, général