Freelancer profile translated to English.
Back to original languageAbout Nicolas
Why hire me?
I help SaaS and tech companies generate leads through their website by combining natural referencing (SEO) and conversion rate optimization (CRO). My goal is to transform your website into a measurable, predictable, and profitable acquisition channel, rather than just a showcase.
My services
I implement business-oriented SEO strategies using professional tools like Semrush, SEObserver, and Haloscan to target the actual queries your prospects are typing. Each month, you'll receive a clear report on the evolution of your keywords, traffic, and performing pages.
On the conversion side, I design and optimize your pages and user journeys (landing pages, product pages, forms) to maximize traffic conversion into leads. A monthly dashboard allows you to precisely track the number of visitors, leads, and conversion rates.
My references
Whether your site is on WordPress, Webflow, or another technology, my approach remains the same: attract the right audience and convert them effectively. I work with a results-oriented and ROI-driven logic.
Who am I?
I am a freelance specialist in SEO and conversion optimization. My approach is results-oriented, data-driven, and focused on return on investment, regardless of the technology used (WordPress, Webflow, or other).
Contact me
I am available and responsive on Malt to discuss your project.
French
Native or bilingual
English
Conversational
Can work on-site
Caen (up to 50km)
Experience
- LinksgardenWebmasterDIGITAL AND ITFebruary 2023 - June 2023 (4 months)Colombelles, FranceAt Linksgarden, a SaaS platform specializing in the sale of backlinks, I was responsible for the creation, optimization, and management of a portfolio of sites intended for SEO monetization.My role was to build sites capable of generating qualified organic traffic to increase their link-building value. I was involved in the entire SEO chain: keyword research, creation of optimized content, page structuring, internal linking, and technical optimization.I also participated in the implementation and management of link-building strategies, selecting link opportunities, analyzing their impact, and improving the authority of the network's sites. This performance-oriented approach increased the visibility of the sites and their monetization potential through the platform.This experience allowed me to work in a data-driven environment, close to SaaS logic, with a strong emphasis on traffic profitability and link quality.
- apollostudioSEO/CRO ExpertDIGITAL AND ITAugust 2023 - October 2025 (2 years and 2 months)Colombelles, FranceAt Apollo Studio, a web agency specializing in digital projects for the tourism sector, I was responsible for optimizing the performance of client sites, both in terms of visibility and conversion.I was involved in implementing acquisition-oriented SEO strategies, including market analysis, keyword research, content optimization, and site structuring to improve their ranking and organic traffic.In parallel, I worked on optimizing the conversion rate (CRO) of the sites: improving offer pages, user journeys, and forms to increase the number of incoming requests (bookings, contact forms, quotes).I also participated in the graphic design and ergonomics of the sites, to align the visual identity, user experience, and business objectives of the clients.This experience allowed me to work on projects with high commercial stakes, where the website is a key lever for lead generation and revenue.
Reviews
Cyril
Excellent SEO avec une trés bonne approche sur le CRO pour convertir le trafic au bon moment - Cyril JOUAULT
Reviewed on 1/23/2026
Nicolas assisted me with the SEO and CRO optimization of our landing page, and the results were rapid and very concrete.
He didn't just optimize the design: he reworked the entire page structure (messages, hierarchy, user journey, CTA, speed, on-page SEO) with a real business and data-driven logic.
Thanks to his work, we have:
• a clearer and more professional page
• better SEO visibility
• a significantly improved conversion rate
• and most importantly, more qualified leads
Nicolas perfectly understands the challenges of tech companies: acquisition, performance, conversion funnel, tracking, and continuous optimization. He acts as a true growth partner, not just an executor.
If you are looking for an SEO & CRO expert for a startup or tech company, capable of optimizing your pages to generate more business, I recommend him without hesitation.
Recommendations
RB
+3
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- BTS WebdesignFIM CCI Formation, Saint-Lô2024Cette formation m’a permis d’acquérir une vision complète de la création et de la performance des sites web, depuis la conception graphique jusqu’à leur mise en ligne et leur visibilité sur les moteurs de recherche. J’y ai appris à concevoir des sites web de A à Z, aussi bien en développement sur mesure que via des CMS comme WordPress, en intégrant les enjeux d’ergonomie, d’expérience utilisateur et de performance. La formation couvrait également le design d’interface, l’identité visuelle et la production de supports digitaux et print à l’aide de la suite Adobe. Une attention particulière était portée aux bases du référencement naturel (SEO) : structuration des pages, optimisation des contenus, logique de mots-clés et bonnes pratiques techniques afin de construire des sites visibles et exploitables sur Google. Cette formation constitue le socle de mon expertise actuelle en web, SEO et conversion.
- Web Application Design and Development CDACESI - School of Engineering2025Cette formation m’a permis d’approfondir ma compréhension technique de l’écosystème des applications web, aussi bien côté front-end que back-end et serveur. J’y ai acquis une vision complète du fonctionnement des plateformes web, depuis l’architecture applicative jusqu’au déploiement et à la performance. Le programme couvrait notamment le développement d’interfaces, la logique métier, la gestion des bases de données, les API, la sécurité et l’hébergement, ce qui me permet aujourd’hui de comprendre en profondeur comment sont construites et exploitées les applications web modernes. Cette expertise technique est un véritable levier dans mon travail sur des projets SaaS et des plateformes digitales : elle me permet de dialoguer efficacement avec les équipes techniques, d’anticiper les contraintes produit et d’élaborer des stratégies SEO et d’acquisition adaptées à des environnements complexes.