Freelancer profile translated to English.

Description

I am an UX designer, a specialist in digital transformation. With over 4 years of experience in digital, I put my User Experience expertise at the service of your remote projects to meet your objectives.

Thanks to several years in a digital agency, I have acquired expertise in analyzing internet user behavior and proposing ergonomic solutions for major projects. This experience will be put to your service to meet your objectives and improve your conversion rate.

My goal: to analyze your data (bounce rate, drop-off points, accessibility, etc.) with the objective of conversion rate or number of pages visited for an informational site as KPIs.

To achieve this, I use techniques such as analytics (Google Analytics), UX design (moqups, proto.io), and A/B testing (Optimize) to make decisions based on data and tests, rather than intuition.

Let's discuss your project together and start working together!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Solly Azar
Data analysis, optimization of conversion on web and mobile app
BANKING AND INSURANCE
July 2017 - Today (8 years and 11 months)
Paris, France
Objective(s):
- Develop the brand's direct sales strategy
- Improve website conversion rates
- Enhance brand awareness among individuals, particularly through the mobile app 'Mon Compagnon'

Accomplishments:
- User behavior analysis on the 'Particulier' website and UX redesign of product pages
- Analysis of drop-off points in the conversion funnel and implementation of A/B tests to improve conversion rates
- Functional improvement of the 'Mon Compagnon' mobile app

Technical Environment(s):
Technical Environment: Drupal 8, Android, iOS
Project Management: Trello
UX Design: Moqups
Debugging: Mantis
Analytics: Google Analytics
A/B Testing: Optimize
Web Project Management Web Marketing User Experience Design Data Analysis Digital Transformation
TAXIS G7
Website maintenance, addition of numerous features, UX redesign
TRANSPORTATION
March 2014 - July 2016 (2 years and 4 months)
Paris, France
Objective(s):
- Digitalization of tools for taxi drivers
- Creation of an 'news' section
- Debugging

Accomplishments:
- Implementation of a form to manage all requests, from training requests to category changes or radio disconnections
- Digitalization of data error corrections for completed trips
- Implementation of a back-office tool for creating, modifying, and deleting news for TAXIS G7 administrators

Technical Environment(s):
Technical Environment: Symfony 1.2
Project Management: Redmine, Trello
UX Design: Moqups
Debugging: Invision
Web Project Management Agile Method User Experience Design Functional Testing Consulting
DOCAPOST
Global redesign of the corporate website with UX and SEO optimization. Implementation of restricted access on the site
CONSULTING AND AUDITS
November 2015 - March 2016 (4 months)
Paris, France
Objective(s):
- Improvement of natural referencing (SEO)
- Redesign of the site structure
- UX and graphic redesign
- Restriction of access to certain parts of the site
- Merging of different sites

Accomplishments:
- Creation of functional mockups (UX) for user journey optimization
- Creation of a functional and technical specifications document
- Creation of a best practices SEO document for developers and final project testing on adherence to these guidelines
- Implementation of a login to access certain pages
- Reporting based on KPIs

Technical Environment(s):
Technical Environment: Symfony 2.0
Project Management: Trello
UX Design: Moqups
Debugging: Microsoft Excel
Data Analysis: Google Analytics
Web Project Management User Experience Design Functional Testing Consulting Google Analytics Data Analysis Digital Transformation

Check out Nicolas's experience

Account deleted

Reviewed on 9/4/2018

Great! Nicolas quickly understood the challenges and issues, and asked the right questions. The thinking was very good regarding ergonomics and SEO, and the result is very good. Thanks again.