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Nicolas F.NF

Nicolas F.

COO On-Demand | Structuring · Processes · Digital

€550/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

I'm launching as an On-Demand COO.

In 2019, I joined a swimming school in Île-de-France with 4 employees. By 2025, it's a network of 40+ franchisees, 25 employees, €5.5M in revenue, and a structured organization with its marketing, sales, technical, and CSM departments.

In between: recruitments, CRM implementations, processes built from scratch, collaborative tools deployed, teams trained, revenue streams opened. And many situations where quick decisions had to be made with little data.

Since 2025, I've been supporting DigitalSantéLib — a medtech startup developing two tools for freelance healthcare professionals. Mobile app: 4,500 registered users in 7 months, organic growth of +15 users/day. Connection SaaS: commercial deployment in progress.

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What I've learned from all this:

Most VSEs and startups don't lack vision. They lack structure and processes that hold up when scaling. They lack well-chosen and well-used tools. They lack someone who coordinates without creating dependency.

This is exactly what I offer today.

I work with VSEs, independent professionals who are growing, and startups in the structuring or acceleration phase. My missions cover internal organization, process implementation, selection and deployment of digital tools, and team coordination.

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If you are a founder and spend your days doing the work of 3 people because nothing is really structured yet — we can talk.
  • English

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km), Bordeaux (up to 30km)

Experience

  • Swim Stars
    Digital Operations Director
    SPORTS
    September 2019 - January 2025 (5 years and 4 months)
    Région de Paris, France
    • Leading the digital & CRM strategy for a growing network.

    Main responsibilities:
    • Definition and implementation of B2B and B2C acquisition strategies (SEA, SEO, Meta Ads, Partnership)
    • Monitoring and analysis of KPIs (ROI, CPL, CAC, conversion) & continuous optimization of user journeys and experience
    • Management of an annual advertising budget of approximately €300K
    • Deployment and optimization of CRM and marketing automation tools
    • Supervision of the development of an internal SaaS to centralize & manage affiliate activity.
    • Responsible for technical support for the entire network in the operation of services and websites (internal SaaS & 3 websites)
    • Identification and implementation of services for franchisees with the goal of monetizing the network

    Organization & management:
    • Direct management of a team of 5 people (developer, digital, technical)
    • Coordination and management of external service providers (media agencies, maintenance, occasional freelancers)
    • Structuring of processes and tools to support the network's scaling

    Results:
    • Transition from a local network to a franchise model with over 40 franchisees in 60 zones in France and Spain
    • Support for the company's growth from 4 to over 30 employees
    • Scaling of systems to ensure the network's successful growth
    SEO Traffic Acquisition Wordpress Web Development Marketing Automation
  • Auto-entrepreneur
    Freelance Traffic Manager
    CONSULTING AND AUDITS
    July 2014 - Today (12 years and 1 month)
    Paris, France
    Website developer under Wordpress
    SEO Audit and optimization
    Client acquisition strategy development
  • Assystem
    Digital Project Assistant
    March 2019 - August 2019 (5 months)
    Région de Paris, France
    Analytics Reporting
    Dashboard Construction
    Web Integration (WordPress)
    Provider Monitoring
    Competitive Benchmarking Creation

Recommendations

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Former user and 1 other person have recommended Nicolas

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Education

  • SKEMA Business School
    Executive Master of Science
    2021
  • INSEEC MSc & MBA
    Master of Science in Digital Marketing & E-Business
    2020

Certifications

Skill set

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