Nicolas F.

B2B Acquisition — Diagnosis & Structuring

I help B2B SMEs clarify and structure their commercial acquisition when the mechanics are not yet obvious: market, targets, messages, channels, and priorities.

Retrained after several years in security and telemonitoring, I have developed a strong taste for understanding systems: how a market works, how an offer fits into it, and how to move from intuition to commercial mechanics.

I'm not just interested in "doing," but in understanding why it works (or doesn't), where it gets stuck, and what needs to be implemented first.

I am a recent graduate of a Bachelor's degree in Commercial and Marketing Management, specializing in digital acquisition.

During my retraining project, I worked on complex B2B markets (medical, sports, agriculture/energy) with long cycles and multiple decision-makers. This led me to clarify targets, rephrase messages, prioritize channels, build sequences, and structure acquisition roadmaps.

Today, I work with B2B SMEs who want to bring order to their commercial acquisition: who to target, how to approach them, with what message, through which channels, and in what order.

My approach is simple: reduce uncertainty and clarify priorities before thinking about "volume" or "tools."

What I can do for you:

• Market & Target Diagnosis

• Copywriting

• Multichannel campaigns, AI, automation

• Field feedback & commercial friction

• Competitive intelligence, benchmarking, macro/micro analysis

• Acquisition roadmap,