Freelancer profile translated to English.
Back to original languageAbout Nicolas
🎙️ Trainer and freelance coach Google Ads and Meta Ads
⭐️ 5/5 on over 50 projects
💛 We have worked together: Nivea, Diptyque, Axa, Sacem, Vestiaire Collective, Gerard Bertrand, L'Étudiant...
Boost your paid acquisition to go from Pretty Good 😐 to → All Good! 😎
𝗠𝗬 𝗥𝗘𝗦𝗨𝗟𝗧𝗦:
▪️ Lead generation: number of leads x20 and cost per acquisition ÷8
▪️ Lead generation: conversion rate -> +30% and overall CAC -> -25%
▪️ E-commerce: number of sales x30 and cost per booking ÷6
▪️ E-commerce: revenue x3
𝗠𝗬 𝗕𝗔𝗖𝗞𝗚𝗥𝗢𝗨𝗡𝗗:
-> Social media manager at Webedia
-> Data analyst at Accenture
-> Media Buyer at datashake (agency of 2 ex-Googlers)
-> Freelance trainer and coach Google Ads & Facebook Ads
𝗠𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
🧠 𝗙𝗥𝗘𝗘 𝗔𝗨𝗗𝗜𝗧 & 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬:
▪️ Audit of your Google Ads and Meta Ads accounts (tracking, targeting strategy, ads, website, account structure, best practices, etc.)
▪️ Google Ads and Meta Ads acquisition strategy
👨💻 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧:
▪️ Creation and implementation of advertising campaigns
▪️ Creation and implementation of the tracking plan
▪️ Daily management & optimization of advertising campaigns
▪️ Weekly monitoring & reporting
🎤 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚 & 𝗖𝗢𝗔𝗖𝗛𝗜𝗡𝗚:
▪️ Google Ads (adwords), Facebook Ads (Meta Ads)
📽️ 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬:
▪️ Competitive benchmark
▪️ Visual benchmark
▪️ Video script writing
𝗟𝗘𝗩𝗘𝗥𝗦 (I don't just do Google Ads and Facebook Ads!):
🔎 𝗦𝗘𝗔:
▪️ Google Ads: Search, Display, Performance Max, YouTube
▪️ Amazon Ads: Search, Display
▪️ Bing Ads: Search, Display
📱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗮𝗱𝘀:
▪️ Facebook Ads, Linkedin Ads, Tiktok Ads, Snapchat Ads, Pinterest Ads
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- AccentureData analystCONSULTING AND AUDITSJuly 2019 - June 2020 (1 year)Montréal, Canada▪️ 6-month project with the director of the analytics team and a senior consultant.▪️ Novartis, one of the largest pharmaceutical companies, wanted to improve its data collection to enable its teams to adopt the best marketing strategies.▪️ The project involved implementing a tracking strategy across their 34 US websites to help the marketing team learn more about user behavior on their websites.▪️ Following our work, Novartis was able to develop its marketing actions, and the company entrusted the responsibility of advertising campaigns to Accenture's teams.Tools and platforms: datalayer, Google Tag Manager, Google Analytics, Data Studio.
- DentsuSocial advertising project managerCONSULTING AND AUDITSMarch 2022 - October 2022 (8 months)Paris, France▪️ Creation and management of paid social advertising campaigns (Facebook Ads, Tiktok Ads, Snapchat Ads & Pinterest Ads)▪️ Brand awareness, traffic, and conversion strategy across channels (media plan, levers, budgets...)▪️ Management of a client portfolio: Nivea, Nivea Men, Midas, Vestiaire Collective, Spin master▪️ Monitoring, optimization, and reporting of advertising campaignsPlatforms:Facebook Ads, Tiktok Ads, Snapchat Ads, Pinterest AdsClients:Nivea, Nivea Men, Midas, Vestiaire Collective, Spin masterResults:▪️ Over €600,000 in budget managed▪️ Average increase in brand awareness and visibility of 3 points▪️ Average increase in purchase intent of 4 points▪️ Average increase in ad recall of 6 points
- datashakeTraffic ManagerCONSULTING AND AUDITSJune 2020 - December 2021 (1 year and 7 months)Paris, France▪️ Alongside two ex-Googlers, I supported advertisers in their digital strategies across various paid acquisition channels as a Traffic Manager.▪️ My role was to ensure the strategy, campaign setup, and monitoring for all my clients.▪️ I was in charge of 10 clients who spent an average of €30,000 per month.▪️ Across all accounts, the cost per conversion was reduced by 68%, ROAS increased by 48%, and the conversion rate increased by 134%.▪️ Generally, across all my accounts and all paid acquisition channels, the volume of sales or leads was multiplied by 2.4.
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Education
- Digital Communication EngineerHétic
Certifications
- Google AnalyticsGoogle2019
- Google VideoGoogle2020