Freelancer profile translated to English.
Back to original languageAbout Nicolas
Hello,
With more than ten years of experience in digital, including four years in an agency in Marseille and Paris, I now work as an Analytics consultant to contribute both my technical and strategic skills.
Note → You can find recommendations related to my experiences on my LinkedIn profile.
As a digital Analytics consultant, I mainly carry out the following missions:
● Consulting in managed services: audit, support, training
● Extraction and Analysis: Python, JavaScript, Excel, SQL, GG Analytics API
● SEO data analysis: extracted from crawlers, position checkers and Google tools
● Dashboarding: Excel, Google Sheets, Data Studio
● Advice and support on targeting objectives and KPIs
● Design and deployment of tagging plans
● Support for IT teams in the deployment and optimization of the tagging plan
● Configuration / optimization of TMS and Analytics accounts
● Analytics Audit: from implementation to data exploitation
I can also provide advice on visibility and digital communication strategy. In particular by studying the best levers to activate and by auditing your digital assets: qualitative, technical, SEO and Analytics audit.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 30km)
Experience
- iProspect (Dentsu Aegis Network)Digital Analytics ConsultantE-COMMERCEJanuary 2017 - March 2018 (1 year and 3 months)Paris, FranceAnalytics Consultant within Wasabi Analytics - acquired in September 2016 by iProspect - my main missions are as follows:● Consulting in managed services: audit, support, training● Extraction and Analysis: Python, JavaScript, Excel, SQL, GG Analytics API● Dashboarding: Excel, Google Sheets, Data Studio● Assistance in targeting objectives and KPIs● Design and deployment of tagging plans● Support for IT teams in the deployment and optimization of the tagging plan● Configuration / optimization of TMS and Analytics accounts● Analytics Audit: from implementation to data exploitationClients → PwC, 3M Europe, Betclic Everest Group, Belron France (Carglass), Grand Vision France (Generale d'Optique / Grand Optical), MuCEM
- DigimoodSEO & Analytics ConsultantE-COMMERCEJanuary 2014 - January 2017 (3 years)Marseille, FranceSEO & Analytics Consultant within Digimood, a digital marketing agency based in Marseille, formerly SiDièse Méditerranée. My main missions are:● Web Analytics: strategic and technical recommendations on the design and deployment of Analytics tagging plans, dashboarding● SEO Data Analyst: extraction and exploitation of data from SEO tools: position checkers, Google Analytics, SEMRush, Screaming Frog, etc.● Implementation of content strategy: branding development strategy and / or SEO-oriented strategy - management of an editorial team composed of in-house writers and freelancers● Development of partnerships / online press relations: targeting of influential blogs in the client's sector. Contact and negotiation of partnerships.● On-site audit: qualitative / UX audit, semantic / content analysis, site crawl and crawl analysis (coupling of external tools + Excel)● Off-site audit: analysis of netlinking: link profile, competitive benchmark. Use of internal and external tools.● Identification of manual and algorithmic penalties on Google.fr● Support during redesign● Project management: with internal employees but also with clients and external service providers as part of the implementation of recommendations, redesign or evolution of a site● Customer relations: delivery and presentation of strategies, audits and proposals. Regular meetings and calls to present developments, take stock of the client's objectives and expectations.● Occasional integration, audit and consulting missions in ergonomics, accessibility and user experience.Clients: Wiko, Eovi MCD Mutuelle, Speedway, Comparadise (Blackfin Group), Paris City Vision, Incenza, MyMarseille / MyChezMoi
- Savons.comCo-founderE-COMMERCESeptember 2012 - January 2014 (1 year and 5 months)Marseille, FranceI created with a partner a brand and an eponymous website « savons.com », an e-commerce site selling soaps online. We developed the project from A to Z:● Design of the graphic charter in collaboration with an artistic director● Brand / product design: visual identity, packaging, communication materials● Creation of a PrestaShop e-Commerce site: development and integration● Implementation of the commercial relationship with our supplier● Realization of product photographs● Writing of content● Implementation of an SEO strategy● Development of social networks● Implementation of partnershipsWe sold the website to our supplier, after a little over a year of activity.In parallel with the project, we also created sites as part of our CherryCom agency.
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Education
- Data ScientistCentraleSupelecMachine Learning / Deep Learning : - Traitement de données - EDA (Exploratory Data Analysis) - Feature Engineering - Modélisation - Prédiction
- Data AnalystENSAE-ENSAI2019Traitement de données, statistiques descriptives, tests statistiques, modélisation, classification, clustering