Freelancer profile translated to English.

Description

🚀 Traffic & CRM Manager with a strong background in digital marketing, I have developed and managed growth strategies in France and internationally, particularly via Google Ads and Meta Ads, on significant performance-oriented budgets.

My expertise covers the entire customer journey, from acquisition to loyalty, with a structured approach based on data analysis, reporting, and continuous optimization.

Accustomed to working in demanding and fast-paced environments, I combine strategic vision with operational implementation to generate sustainable and measurable growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Annecy (up to 30km)

Bill Up
TRAFFIC MANAGER
SOFTWARE PUBLISHING
September 2025 - Today (11 months)
Poisy, France
Google Ads: Management of Search, Branding, Performance Max, and App (iOS/Android) campaigns in France and Europe, with budget and CPA/CPI control.

Meta Ads: Creation and management of campaigns, budget control France & Europe, iOS & Android App campaigns, performance optimization ROAS / CPI.

Tracking plan for the GA4 conversion funnel, GTM.

Looker Studio: Creation of dashboards and performance monitoring (spend, CPC, CPA, CPI) for strategic management.

Growth Hacking, creation of performance landing pages.
Google Ads Growth marketing Meta Ads
PODERM PROFESSIONAL
TRAFFIC & CRM MANAGER
E-COMMERCE
February 2022 - June 2025 (3 years and 4 months)
Genève, Switzerland
SMA / SEA: Management of acquisition strategies in Europe: monitoring, creative briefs, campaign and multi-country budget management. Optimization to CPA and ROAS, performance tracking via Business Manager, Looker Studio, and GA4. Full monthly reporting.

CRM Manager: Responsible for B2C/B2B CRM: creation of multilingual newsletters (FR/DE/EN) and implementation of automations (pop-ups, onboarding, post-purchase, win-back). Objectives: conversion, engagement, retention, and customer loyalty.

Management: Team lead on Asana: production planning management, workflow optimization, and continuous quality improvement. Presentation of monthly cross-platform and multi-brand results.
Google Ads Meta Ads Looker Studio Asana CRM
GOLD AVENUE, MKS PAMP GROUP,
DIGITAL MARKETING SPECIALIST
RAW MATERIALS INDUSTRY
October 2018 - May 2021 (2 years and 7 months)
Geneva, Switzerland
SMA: Creation and management of Meta and LinkedIn campaigns, focused on acquisition and remarketing. Performance tracking with ROAS objective.

SEA: Creation and management of Google Ads campaigns in Europe (Search & Display certification).

Implementation of inbound marketing actions: events, gift sending, weekly newsletters (precious metals news and market).

Analysis and reporting of KPIs via Business Manager, Google Analytics, and Data Studio.

CRM Support: newsletters and marketing automation.
Google Ads Meta Ads Facebook Ads Social media CRM