Freelancer profile translated to English.

Description

I support startups and scale-ups in structuring and accelerating their growth. My role: define the marketing strategy and implement the appropriate levers to generate performance and visibility.

My key expertise:

- Brand & Brand Platform: structuring identity and positioning to support growth

- Growth: managing acquisition and optimizing funnels

- CRM: implementing and optimizing loyalty & nurturing strategies

- SEO: audits, editorial strategies and netlinking (Ornikar, Okarito, Swile, Getfluence…)

I intervene both strategically and operationally, identifying quick wins while building solid foundations aligned with business objectives.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

iytro
Part-Time CMO
CONSULTING AND AUDITS
December 2022 - Today (3 years and 8 months)
Paris, France
Founded in 2019
A better way to help startups and scale-ups overcome their growth obstacles: by giving them immediate access to marketing experience, skills, and talent. We wanted to offer a flexible and cost-effective solution, and that's how the 'Part-Time CMO' concept was born.
Marketing Strategy Branding & Identity SEO CRM Growth Strategy
Swile
Strategic Marketing Projects
SOFTWARE PUBLISHING
December 2021 - December 2022 (1 year)
Paris, France
Management of strategic marketing projects in a high-growth context:

- Announcement of the acquisition of Okarito and associated communication
- CRM migration and marketing automation process redesign
- SEO strategy migration, including training internal teams on best practices
- AdWords campaign migration to optimize acquisition and performance tracking
CRM Communication Strategy Marketing Branding & Identity Hubspot
Okarito
Head of Acquisition
SOFTWARE PUBLISHING
February 2021 - January 2022 (1 year)
Paris, France
Managed the B2B marketing strategy for this business travel management solution.
Defined and executed the SEO strategy (editorial calendar, outsourced production), implemented multi-channel acquisition campaigns (Facebook Ads, Google Ads, LinkedIn Ads, webinars), and deployed Hubspot to automate the funnel and nurturing.
Results: x2 website visitors and +50 monthly demos generated.
HubSpot Marketing SEO Strategy Lead Acquisition Sales Enablement Google AdWords