Freelancer profile translated to English.

Description

I help B2B companies grow by accelerating their pipeline and optimizing their sales teams. With over 7 years of experience, I have generated nearly €70M in pipeline for startups and scale-ups, implementing outbound strategies, B2B marketing campaigns, and business development plans.

My services include:

Design and execution of Go-to-Market strategies

Optimization of outbound processes and lead generation

Creation and structuring of sales teams

B2B marketing campaigns with a focus on conversion and ROI

If you are looking to grow in a structured and efficient way, I can help you set up the right strategy and team for your business.

Key Experience / Achievements:

7 years developing B2B business and high-impact marketing

+€70M generated in pipeline

Experience in startups and scale-ups, implementing replicable and scalable strategies

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

MECIDES (mecides.es)
HEAD OF GROWTH
January 2025 - Today (1 year and 7 months)
Madrid, Spain
• ● Board Member – €50M+ company with 60 employees – EOS Traction framework
• ● Analysis and optimization of commercial processes (development of sales simulator, restructuring of sales team, creation of Growth department – Go-to-Market with Sales Ops) across 2 sales departments
• ● Inbound strategy development
• ● Trade show strategy and execution
• ● Process documentation and analysis
• ● Company relocation to the Canary Islands
• ● Technology stack definition and implementation
• ● Problem identification and resolution
• ● TAM analysis and lead list creation
• ● Commercial objectives definition and tracking
• ● Impact: +€100M in revenue
Lead generation Go-to-Market (GTM) Strategy Leadership Team Leadership & Coaching Inbound marketing
FlowSDR (flowsdr.es)
FOUNDER & CEO
November 2024 - May 2025 (6 months)
Madrid, Spain
Scope & responsibilities
Product & delivery: roadmap, prioritization, customer feedback loops.
Go-to-market: ICP, pricing, messaging, outbound engine, early pipeline.
Sales & partnerships: demos, negotiation, contracting, onboarding.
Operations & finance: metrics, reporting, cash control.

Fundraising: narrative, materials, investor outreach and process.
B2B SaaS
SALES MANAGERAT
October 2020 - March 2025 (4 years and 5 months)
Defined and executed the sales strategy from scratch, including the creation of the sales funnel, acquisition and conversion processes, and expansion into new markets.

Closed strategic partnerships and key commercial agreements to accelerate growth and strengthen brand positioning.

Prepared and presented proposals for bids and tenders, and negotiated with key suppliers to ensure advantageous conditions and operational scalability.