Freelancer profile translated to English.

Description

Having started my career in web development and being passionate about the new challenges related to data and customer experience, I quickly turned to marketing automation, specializing in the Adobe Campaign tool (formerly Neolane). From analyzing customer needs to implementing an optimal technical solution in a sustainable vision of the IT ecosystem, I enjoy facing new contexts and tools to expand my field of expertise as much as possible.

@ADOBECAMPAIGN #EMAILING #CRM #MARKETINGRELATIONNEL

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 14e Arrondissement (up to 50km)

La Française des jeux - Loterie
CRM Consultant - Adobe Campaign
ENTERTAINMENT AND LEISURE
February 2022 - December 2024 (2 years and 11 months)
Boulogne-Billancourt, France
Responsible for promotional acquisition offers based on the Extended Interaction module (module customized to FDJ's needs).
Dynamic offer creation workflow
Automated workflow for managing credits to players based on eligibility criteria
Redesign of the new customer loyalty program
Configuration of a welcome process in the context of developing a new offer (WIZZ)
Implementation of an automated customer segment "Registered during peak times" (data model, calculation workflow)
Optimization of marketing campaign management
Technical support to business teams
Various reporting
Adobe Campaign Emailing marketing automation Batch
Dassault Systèmes
Adobe Campaign Developer within the MarTech Factory
SOFTWARE PUBLISHING
December 2021 - December 2024 (3 years and 1 month)
Vélizy-Villacoublay, France
Development of a web application allowing customers to manage their communication preferences (multi-brand, multi-language)
Implementation of an automated customer anonymization process
Creation and evolution of a workflow template allowing functional administrators to import customer data (data quality, alerts)
Configuration of double opt-in management for German and Austrian customers (data model, integration, personalized emails via Message Center)
Creations and evolutions of technical workflows / ETL data recovery / Data flows via ESB
Optimization of Message Center emails (personalization of multi-brand and multi-language blocks)
Agile / Scrum project methodology
80% in English / 50% of the team in India and the United States
Adobe Campaign Redmine JavaScript Agile project management marketing automation
LineUP7
Digital Project Manager
DIGITAL AND IT
January 2016 - September 2020 (4 years and 8 months)
Paris, France
Implementation and evolutions of Adobe Campaign tool.
Project piloting and management / team.
Agile methodology.
Workshop facilitation and user training
adobe campaign JIRA salesforce