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Nicolas ColinNC

Nicolas Colin

Expert SEA: Google Ads / Bing Ads / Shopping

€450/day
9 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

As a Digital Marketing expert, I possess numerous skills in this field.
My primary concern is to understand the challenges of your business sector and your business to define with you the best digital strategy to implement:

I am a SEA and SMA expert, but you are the specialist in your activity, so our collaboration is essential to achieve the best results.

Managing Google Ads (Search / Shopping / Display), Bing, and Facebook campaigns to achieve specific objectives of turnover, Lead Generation, ROI, and volume is my daily routine.

After an in-depth audit and a report, I will propose the best digital strategy to implement to differentiate yourself from your competitors. I will provide you with an account structure adapted to your business challenges based on your objectives: increase in sales / ROI / turnover or brand awareness AND your BUDGET!

I can offer you services from A to Z or à la carte, ranging from campaign creation to daily or occasional management with adapted rates.

I monitor all the performance indicators that make acquisition campaigns successful: bids, CTR, average position, conversion rate, bounce rate, keyword additions/exclusions, relevant search terms...

I master the most advanced features of SEA platforms and can therefore implement elements that will allow you to stand out from the competition:
- Automated bidding strategies, based on your performance and objectives
- Remarketing
- Audience management
- Broadcast calendar
- Geographic targeting (by keywords vs. by area)
- Customer Match
- Innovative account structures (Hagakure type)
- Restructuring of Shopping campaigns for optimal management of your feed
- DSA
- RLSA...

Do not hesitate to contact me for a quote and to discuss your acquisition strategy together.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • LeLynx.fr
    Acquisition Project Manager
    BANKING AND INSURANCE
    September 2019 - Today (6 years and 9 months)
    Paris, France
    - Responsible for SEA, SMA, and Display campaigns on Google Ads, Microsoft Advertising, and Facebook Ads
    - Definition and management of budgets, bids, CPAs, margins, etc.
    - Daily management and optimization of campaigns (bids, audiences, retargeting, ads...)
    - Affiliation & Native Advertising: research and implementation of partnerships for direct affiliation (iFrame, Newsletter, Links...) and indirect (affiliation agency relations)
    - Measurement and analysis of performance with Google Analytics and various Business Intelligence tools (SA360, DataStudio, Excel, etc.).
    Google AdWords Google Analytics Affiliation Bing Ads Facebook Marketing SEA
  • AD'S UP CONSULTING
    SEA Consultant
    CONSULTING AND AUDITS
    September 2018 - August 2019 (1 year)
    Paris, France
    - Creation, monitoring, analysis, and optimization of SEA (AdWords, Bing...) and Facebook Ads campaigns
    - Daily monitoring of client portfolio campaigns
    - Analysis and Optimization of campaigns: search term analysis, bid management, keywords, ads, etc.
    - Strategic advice
    - Reporting
    - Client relations
    - Audits
    Google AdWords Google Analytics SEA Facebook Marketing Bing Ads
  • STEERFOX
    Acquisition Manager
    E-COMMERCE
    September 2017 - August 2018 (1 year)
    Paris, France
    Definition of the marketing strategy to adopt based on SteerFox's identity and implementation of various acquisition levers.

    Acquisition:

    • SEA Strategy Manager: definition of audiences, bids, media, ad copywriting
    • Management of Google AdWords / Facebook Ads / LinkedIn campaigns
    • Mailing (automation via Autopilot...)
    • Landing Page Creation (Unbounce) connected to SEA campaigns
    • Tracking & analysis of campaigns then prospect management in collaboration with Sales (via Hubspot)

    Content marketing:

    • Article writing for the blog
    • Content creation: white papers, infographics, client case studies, videos …
    • Social media posting (Facebook, Twitter, Instagram)
    SEA SEO Google AdWords Google Analytics Lead Generation Bing Ads LinkedIn Marketing Facebook Marketing

Reviews

5.0

Out of 9 ratings

M

Marc

SF SPORT SAS

Reviewed on 2/27/2022

Nicolas perfectly understood the challenges of my products and managed to increase my turnover by correctly positioning my Google Ads campaigns. He perfectly masters Google's tools. I recommend him.
LaurentL

Laurent

Des Mots Des Idées

Reviewed on 5/19/2021

Nicolas assisted me in monitoring my Google Ads campaign. As always, I am extremely satisfied with his work. I recommend him to all entrepreneurs who want an honest and long-term collaboration with a true partner.

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Education

  • M2 360 Digital (Valedictorian)
    Supdeweb Paris
    2018
  • M2 International Management
    IAE Toulouse
    2015

Certifications

  • Google Ads
    Google Academy for Ads

Skill set

Categories