About Nicolas
French
Native or bilingual
English
Fluent
Experience
- LeLynx.frAcquisition Project ManagerBANKING AND INSURANCESeptember 2019 - Today (6 years and 9 months)Paris, France- Responsible for SEA, SMA, and Display campaigns on Google Ads, Microsoft Advertising, and Facebook Ads- Definition and management of budgets, bids, CPAs, margins, etc.- Daily management and optimization of campaigns (bids, audiences, retargeting, ads...)- Affiliation & Native Advertising: research and implementation of partnerships for direct affiliation (iFrame, Newsletter, Links...) and indirect (affiliation agency relations)- Measurement and analysis of performance with Google Analytics and various Business Intelligence tools (SA360, DataStudio, Excel, etc.).
- AD'S UP CONSULTINGSEA ConsultantCONSULTING AND AUDITSSeptember 2018 - August 2019 (1 year)Paris, France- Creation, monitoring, analysis, and optimization of SEA (AdWords, Bing...) and Facebook Ads campaigns- Daily monitoring of client portfolio campaigns- Analysis and Optimization of campaigns: search term analysis, bid management, keywords, ads, etc.- Strategic advice- Reporting- Client relations- Audits
- STEERFOXAcquisition ManagerE-COMMERCESeptember 2017 - August 2018 (1 year)Paris, FranceDefinition of the marketing strategy to adopt based on SteerFox's identity and implementation of various acquisition levers.Acquisition:
- SEA Strategy Manager: definition of audiences, bids, media, ad copywriting
- Management of Google AdWords / Facebook Ads / LinkedIn campaigns
- Mailing (automation via Autopilot...)
- Landing Page Creation (Unbounce) connected to SEA campaigns
- Tracking & analysis of campaigns then prospect management in collaboration with Sales (via Hubspot)
Content marketing:- Article writing for the blog
- Content creation: white papers, infographics, client case studies, videos …
- Social media posting (Facebook, Twitter, Instagram)
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Education
- M2 360 Digital (Valedictorian)Supdeweb Paris2018
- M2 International ManagementIAE Toulouse2015
Certifications
- Google AdsGoogle Academy for Ads