Freelancer profile translated to English.
Back to original languageAbout Nicolas
Are you the leader of a B2B SME or mid-sized company, and you feel that your tools, methods, or organization are no longer keeping pace with your desired growth?
Scattered customer data, poorly or underutilized CRM, too many manual tasks, lack of coordination between marketing and sales, low lead conversion, or declining customer satisfaction: you're losing opportunities every day without realizing it.
I will help you implement or optimize your HubSpot CRM to regain a structured, transparent company capable of reigniting its commercial momentum.
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My approach: structured, concrete, tailor-made
CRM Audit & Diagnosis
• Analysis of the existing situation: tools, data, usage
• Identification of inefficiencies
• Quick recommendations and clear roadmap
HubSpot CRM Implementation
• Marketing, sales, and support setup
• Segmentation, automation, sales funnels
• Creation of dashboards and KPIs to track
Emailing, Automation & Content
• Nurturing scenarios
• Newsletters & targeted campaigns
• Content optimization for conversion
Team Training
• Customized processes, guides & checklists
• Practical training (marketing, sales, service)
• Goal: autonomy, clarity, team alignment
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I often work in contexts of company acquisition or sale, or with leaders who want to upgrade their organization to re-establish healthy, predictable, and measurable growth.
The goal: to (re)mobilize your company, with a trained team, smooth processes, and a CRM that generates concrete results.
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Why work with me?
• HubSpot & B2B SME/Mid-sized Company CRM Specialization
• Pragmatic Approach
• Clear Methodology, No Jargon
• Team Training and Skill Development
• 22 years of experience in digital marketing & transformation
Tell me about your goals!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Nantes (up to 50km), Paris (up to 50km), Rennes (up to 50km), Angers (up to 50km)
Experience
- SilkkeStructuring Marketing & Customer Relationship Strategy for a Fast-Growing StartupTECHFebruary 2016 - December 2023 (7 years and 11 months)Nantes, FranceMission Objective: Professionalize customer acquisition, engagement, and loyalty – B2C & B2B – in a launch and high-visibility context.I was involved in structuring the CRM & marketing foundations for a company that had no tools or methods, with very diverse personas (end-users, brands, developers, investors).What I implementedStructuring Acquisition & Offers• Creation of commercial offers (by target)• Definition of B2C and B2B user journeys• Formalization of key messages, landing pages, conversion materials• Creation of the app store (connected and personalized experience)Implementing Content & Relationship Tools• Website, transactional emails, newsletters, social media• Creation of the cabin's vocal identity (voice-overs, registration screens, UX)• Redesign of the iOS & Android mobile app• Slide decks for partners, brands, developers & investorsStructuring B2B Relationships & Partnerships• Launch of the developer program (segmentation, onboarding, engagement)• Implementation of user accounts & CRM for tracking (application and relationship)• Participation in events to build awareness and lead generation (Roland-Garros, Renault, Vivatech…)Final Goal:Lay the groundwork for a customer-centric organization capable of generating qualified leads, building lasting relationships, and fostering user loyalty.Result:Transition from a tech project to a structured brand capable of selling, communicating with its customers, and managing its actions throughout the entire relationship cycle.
- Ecoles de commerce (30+ écoles)Expert Trainer - CRM, Customer Strategy & Digital MarketingEDUCATION AND E-LEARNINGJanuary 2014 - Today (12 years and 5 months)Paris, FranceMission:Design and deliver strategic training in CRM, digital marketing, and customer experience to Master's II and MBA students.Objectives and Achievements:• Development of tailor-made programs integrating CRM, omnichannel marketing, customer experience, and automation.• Transfer of expertise from the field (consulting & agencies) through practical case studies, tools (HubSpot, GA, Meta Ads…), business games, and CRM project simulations.• Personalized coaching for students in digital strategy, data marketing, and customer relationship management.• Teaching in English in over 50% of the modules.• Collaboration with over 30 renowned business and engineering schools.Environment:• Teaching at Master 2, MBA, Specialized Master's levels• In-person and remote classes• Independent work or coordination with program directorsIn summary:As a trainer, I have structured and delivered CRM, omnichannel strategy, and digital marketing modules in over 30 business schools. I provide students with a concrete and operational vision of customer relationships, drawing on my field experience, current tools like HubSpot, and real company case studies.Examples of modules taught:• CRM and loyalty strategy• Customer journey & marketing automation• Omnichannel and sales performance• E-commerce & user experience• Innovation marketing & AI applied to business
- SmartAppliStructuring Mobile App Customer Experience and CRM Foundations for Major Retail BrandsTECHJanuary 2012 - December 2015 (4 years)Nantes, FranceMissionAccompanying the mobile transition of major French retailers, laying the groundwork for aunified customer relationshipand a **fluid mobile experience**, upstream of any CRM strategy.Objectives and Achievements:•Designing mobile customer journeysto transform the app into a loyalty, conversion, and drive-to-store lever.•Client-centric functional specifications:Identifying business needs, selecting key features (product scanning, voice recognition, geolocation…).•Mobile UXdesigned as an entry point into a CRM approach: email capture, account creation, experience personalization, access to purchase history.•Structuring omnichannel use cases(web order → in-store pickup, app/site navigation, cross-device).Project Examples:•Chronodrive:France's first food drive app, with a full catalog, mobile ordering, product scanning, and voice recognition.•Flunch:App focused on frequency and recurrence, with geolocation, daily menu, and restaurant map.•Nocibé:Online ordering, click & collect, store geolocation, CRM integration via customer account.•La Redoute(iPad): Immersive app to enhance the shopping experience and activate the CRM dimension from the tablet.In summaryAt Ikomobi, I managed thedesign and implementation of the mobile experienceas a **strategic entry point into customer relationships**, upstream of CRM. This was the first link in a chain aimed at **data collection**, improving **customer knowledge**, and laying the foundation for **sustainable loyalty**.
Reviews
Tanguy
FOF
Reviewed on 7/30/2025
I had the pleasure of working with Nicolas on a project involving HubSpot CRM configuration, as well as setting up inbound marketing strategies, email campaigns, and process automation.
From the start, Nicolas demonstrated an excellent understanding of our needs and proposed adapted and innovative solutions. His mastery of HubSpot saved us time, and he leveraged this platform to its full potential to improve our customer relationship management.
Furthermore, the implemented automations have saved time and increased our productivity.
Nicolas is professional and responsive. He met deadlines and stayed within budget while delivering quality work.
I highly recommend Nicolas to any company looking to optimize its CRM, strategies, and automation processes. It was a real pleasure collaborating with him, and I hope to have the opportunity to do so again in the future.
Charlotte
CB Assist Pro
Reviewed on 7/29/2025
Nicolas is efficient, structured, and professional. He understands the challenges and implements concrete and effective solutions. I recommend.
Recommendations
+1
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Education
- Master II CRMESSCA2004Conférence des Grandes Ecoles. Specialités : CRM, Management.
- Master - Advanced MarketingSouthern Illinois University Edwardsville2002Webmarketing, Comportement du consommateur, Publicité
Certifications
- Inbound Sales - HubSpot CRMHubspot
- Sales Hub - HubSpot CRMHubspot