Nicolas B.

At Merillat Consulting, I work transversally on all aspects related to the brand's visual identity and digital presence. I focus on creating, revising, and adjusting the graphic charter to ensure a consistent, modern, and professional image. I design and adapt visual communication materials, paying attention to readability, brand consistency, and impact on target audiences.

In parallel, I manage the website's design and evolution, working on UX, page structure, and message clarity. My role is to align the image, discourse, and digital assets to enhance Merillat Consulting's credibility and effectively support its business.

- Creation of professional visuals for clothing intended for boutiques and brands (mockups, staging, product visuals)

- Use of visual artificial intelligences (MidJourney, DALL·E, Leonardo AI…) to generate realistic models, settings, and commercial atmospheres

- Integration of real products (clothing photos) into attractive contexts using Photoshop and Canva

- Development of custom mockups for each client: positioning, lighting, textures, target style

- Creation of ready-to-use content for Instagram, website, online store, or POS displays

- Development of a simple and fast process for non-technical retailers

- Partial automation of the creation workflow (file organization, standardized formats, templates)

- Support for clients in choosing the best-selling visuals according to their target audience and brand universe

Creates high-quality visuals for clothing items tailored to boutiques and fashion brands (mockups, product displays, styled visuals)

Uses generative AI tools (MidJourney, DALL·E, Leonardo AI…) to generate realistic models, backgrounds, and branded environments

Integrates real clothing photos into commercial scenes using Photoshop and Canva

Develops custom mockups for each client: posing, lighting, texture work, and brand-specific style

Produces ready-to-use content for Instagram, online stores, websites, or in-store promotions

Designed a simple and fast process suited for non-technical shop owners

Partially automated workflow (file organization, standardized formats, editable templates)

Guides clients in selecting the most effective visuals to boost product appeal and match their brand identity

- Creation of an online store offering original designs on derivative products (t-shirts, posters, phone cases, notebooks, etc.)

- Generation of illustrations with generative AI (Stable Diffusion, MidJourney) from strong and identifiable visual concepts

- Post-processing of visuals in Photoshop and Canva to adapt creations to product format constraints

- Creation of themed collections (surrealism, anthropomorphic animals, visual symbolism)

- Optimization of visuals for textile printing and printed objects: contrast, framing, cut areas

- Complete management of the Redbubble store: upload, titles, descriptions, SEO tags, product placement

- Monitoring of visual trends and sales performance analysis to refine the offer

- Development of a consistent artistic identity across all products

- Launched and managed an online store offering original designs on various merchandise (t-shirts, posters, phone cases, notebooks, etc.)

- Created unique artwork using generative AI (Stable Diffusion, MidJourney) based on strong visual concepts and identity

- Post-processed illustrations in Photoshop and Canva to meet product format specifications

- Developed themed collections (surrealism, anthropomorphic animals, symbolic art)

- Optimized visuals for print on fabric and accessories: contrast, framing, bleed areas

- Full management of the Redbubble store: uploads, titles, descriptions, SEO tags, product placement

- Trend monitoring and sales analysis to refine product offering

- Built a consistent artistic identity across all items in the shop