Freelancer profile translated to English.

Description

After an MSc in Digital Marketing & E-Business (INSEEC Lyon) and a year at Olympique Lyonnais as a Data / Digital Campaign Project Manager, I specialize as a freelancer in CRM campaign management and digital performance optimization via Salesforce Marketing Cloud.

At OL, I managed the CRM strategy for 5 Business Units simultaneously — Ticketing, Merchandising, Women's Team, Marketing, and Customer Service. Concrete results: +149% revenue via ticketing emailing, +6.8 pts CTR on Merchandising, and the full deployment of mobile and in-app push activations via Airship and SFMC on match days.

What I do for my clients:

→ CRM Audit & deliverability analysis

→ Advanced segmentation and custom SQL targeting

→ End-to-end management of email, SMS, and push campaigns (SFMC + Airship)

→ Performance reporting (CTR, CPL, generated revenue) with recommendations

→ Fractional CRM Manager mode management

I work with sports clubs, CRM agencies, and lifestyle brands that want concrete results.

📩 Have an underutilized database? Let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Korean
Basic

Workplace preferences

Can work on-site

Clermont-Ferrand (up to 50km)

OLYMPIQUE LYONNAIS
DATA PROJECT MANAGER / DIGITAL CAMPAIGN ASSISTANT
SPORTS
September 2024 - August 2025 (11 months)
Lyon, France
Management and optimization of CRM strategy & digital campaigns for various Business Units (Merchandising, Ticketing, Women's team, Marketing, Customer Service) via Salesforce Marketing Cloud
- Advanced database segmentation and SQL targeting for personalized email campaigns
- Performance monitoring and reporting (CTR, CPL, generated revenue) with optimization recommendations
-Campaign quality control (proofs) in coordination with business teams - Results obtained:
Merchandising CTR +6.8 pts / CPL +0.3 pt;
Ticketing +149% revenue via emailing / CTR +1.5 pt / CPL +1.2 pts

Deployment and management of mobile & omnichannel activations
- Configuration and management of mobile and in-app push notifications via Airship and Salesforce Marketing Cloud (matchdays, promotional campaigns)
- Performance tracking and campaign analysis to optimize user engagement
- Contribution to the improvement of customer journeys and marketing pressure

Transverse marketing support & contribution to strategic projects
- Management and qualification of B2B leads via Salesforce (database tracking and updating)
- Participation in acquisition campaigns (Meta Ads, Google Ads)
- Contribution to the 2025/2026 subscription strategy
Salesforce Marketing Cloud SQL Reporting Push Notification Lead Qualification
Dômes Pharma FR
DIGITAL PROJECT ASSISTANT
PHARMACEUTICALS INDUSTRY
March 2024 - August 2024 (5 months)
Clermont-Ferrand, France
Management and optimization of the digital presence of Biocanina and Léro brands (webmastering)
- Content updates, UX optimization, and coordination of site evolutions
- Contribution to digital projects (continuous improvement, launches)

Digital performance analysis
- KPI monitoring via Google Analytics 4 (GA4) and reporting
- Competitive intelligence and identification of optimization levers

Marketing & social media support
- Community management (Facebook, Instagram)
Webmastering Google Analytics User Experience Design Community Management Competitive Intelligence
Michelin
CHANGE MANAGEMENT AND COMMUNICATION ASSISTANT
MECHANICAL ENGINEERING
September 2022 - October 2022 (1 month)
Clermont-Ferrand, France
- Creation of motion design content to support Salesforce CRM users
- Participation in meetings and projects in an international environment (English)
Content Creation Customer Relationship Management (CRM) Internal Communication Project Coordination Communication Materials