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Nicolas BouvierNB

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Freelancer profile translated to English.
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About Nicolas

Trilingual General Manager in French, English, and Spanish, I offer over 30 years of experience leading B2B and B2C service businesses: inspection and certification, automotive services, vehicle rental, fast food, and energy.

I have managed multi-site organizations of up to 6,000 employees and €600 million in revenue in complex and multicultural environments across Europe, Africa, Latin America, and globally.

I operate in demanding contexts – transformation, growth, decline, turnaround, organizational structuring – both within subsidiaries and at the headquarters of international groups.

My career has focused on managing integrated and franchised networks, optimizing operational performance, and development. Notably, I led networks of 1,800 points of sale, including 1,450 franchised, and spearheaded entry into new markets and countries.

To achieve growth and performance, I created new strategic market visions, new business activities, and introduced major product and digital innovations in all the companies where I worked.

I complemented my career by managing numerous acquisitions and divestitures of companies, businesses, and real estate as part of business redeployments in France and internationally. I oversaw post-integration and the resulting change management programs, supporting the teams.

Key Skills:
- International development and multi-country strategy
- Business restructuring and transformation
- Management of integrated and franchised networks
- Management of complex P&Ls and governance
- Mergers and acquisitions and post-acquisition integration
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Versailles (up to 50km)

Experience

  • DEKRA (Testing, Inspection & Certification)
    Executive Vice President Southwest Europe
    November 2020 - February 2025 (4 years and 3 months)
    Paris, France
    Managed all activities and P&L in France, Spain, Portugal, and Morocco: industrial and building inspections, destructive and non-destructive testing, technical vehicle inspection and expertise, fleet management, testing and trial center. 6,000 employees, €600M revenue. Member of the Group Executive Committee.
    Redefined the strategy for industrial activities and restructuring in France, Spain, and Morocco. Increased regional revenue from €510M to €600M (+17%) in 4 years.

    Actions taken in the industrial activity in France (€260M revenue, 3,000 people):
    • Conducted a comprehensive audit of the company and each of its 20 activities, then designed a restructuring plan. Implemented on the ground, reducing operational zones from 14 to 5, and standardizing the back office with only 3 departments.
    • Established a salary grid, implemented management control by project, client, and service line.
    • Created a comprehensive support program for the job changes of 800 people. Conducted 800 individual interviews, implemented in-person and online training programs.
    • Overhauled the commercial policy, reviewed the service portfolio, and rationalized services.

    Implemented shared services in France (4,500 people):
    • Merged all support teams from French entities into a single dedicated legal entity by service.
    • Harmonized under a single collective agreement, a single salary grid, and standardized processes.
    • Replaced the historical payroll systems of the entities with Cegid for payroll and Kelio for time management.

    Increased Spanish revenue from €60M to €90M in 4 years:
    • Created a national Sales and Marketing department integrating key account managers and pooling commercial efforts.
    • Identified development segments with the highest potential.
    • Expanded regional activities by giving them national scope.
    Digital Transformation Business Transformation International Development General Management Growth Strategy
  • DEKRA SE
    Executive Vice President of the Technical Inspection Service Division
    January 2018 - October 2020 (2 years and 9 months)
    Managed the Technical Inspection Division. 15,000 people (functional reporting), €1.2 billion revenue. Member of the Group Executive Committee.
    Developed the global strategy to address the challenges of autonomous and connected vehicles.

    Actions taken:
    • Created the Technical Inspection division in a start-up mode: established the R&D department in Germany and simultaneously the technical, quality, and international development team in France.
    • Implemented and managed a global lobbying strategy with Brussels and the UN for the future of technical inspection in the face of connected, autonomous, and electric vehicles, particularly concerning access to vehicle data.
    • Analyzed global markets, selected geographies for exit/entry/reinforcement, analyzed acquisition opportunities in the Middle East, Brazil, and the United States. Defined LATAM as the most attractive market for entry, and exited China.
    • Analyzed the reasons for repeated failures over the past 10 years in public tenders in LATAM.
    • Achieved objectives by successively winning tenders in Chile, Mexico, and Costa Rica, launching the technical inspection business, the Group's core business on this key continent.
  • DEKRA Automotive SA
    Chairman of the Management Board
    June 2014 - December 2017 (3 years and 6 months)
    Paris, France
    Managed the Group's automotive activities and P&L in France, Spain, Portugal, and Morocco.
    2,000 people, €380M brand revenue. Member of the Group Executive Committee.

    Actions taken:
    • Legal simplification: 3 entities merged in Spain, simplified management and merged back offices.
    • Doubled the size of activities in Portugal: introduced technical inspection by creating a proprietary business with 6 centers around Lisbon, then acquired Mastertest, a local company owned by a Portuguese investment fund, to complete the territorial network.
    • Innovation with the launch of remote expertise in 3 countries, digitalization of services with improved quality and productivity through the creation of a centralized sedentary expert center.
    • Developed in-house automotive and truck expertise software for the 4 countries: France, Spain, Portugal, Morocco.
    • DEKRA 2014 Business Excellence Award (best performance across Group entities)

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Education

  • MBA
    University of Southern California
    1986
    MBA
  • AI Applications in Marketing and Finance/ AI Applications in People Management/ AI Fundamentals for Non-Data Scientists.
    University of Pennsylvania
    2026
    AI Applications in Marketing and Finance/ AI Applications in People Management/ AI Fundamentals for Non-Data Scientists.

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