Nicolas Bethous

🚀 Industrial Designer | +150 projects completed from concept to factory

More than 20 years of expertise to transform your technological innovations into commercial successes.

Industrial design is not just about drawing beautiful objects: it's the art of converging aesthetics, user experience (UX), and industrial feasibility. Founder of Cross Design, I have led more than 150 agency projects in a wide diversity of sectors.

This richness brings me a unique cross-functional vision and rare agility: I know how to decode engineers' constraints, anticipate market needs, and communicate with mold makers. My goal? To create products that provoke a visual crush, are manufactured without a hitch, and last.

🛠️ Unique multisectoral expertise

I translate your technical and regulatory requirements into intuitive and desirable products:

Medical & Health (e.g., Helix Surgical): Practitioner/patient ergonomics, strict standards, asepsis.

Sports & Leisure (e.g., Flex-on range): Performance, durability, and dynamic design.

Robotics & AI (e.g., Running Brain): Component integration, kinematics, strong identity.

Connected Objects & Equipment (e.g., Kolibree, Laser Amplitude System): Miniaturization and physical UX.

Machinery & Tools (e.g., Pavilift, Amos Industrie): Robustness and productivity.

💡 Why work together?

Total Design: A global vision (form, function, usage, eco-design) to enhance your brand.

Industrial Pragmatism: No false promises in 3D. I master injection molding, sheet metal, composites, and machining so that the approved design is the one that comes out of the factory.

Optimization: Audit and redesign to modernize your product lines and reduce manufacturing costs.

📍 Based in Bordeaux, I work throughout France (on-site or remote).

🌐 Website (to be updated): cross-design.fr

Have a project, a product line to evolve, or need expertise? Contact me for a free 30-minute initial discussion.