Freelancer profile translated to English.
Back to original languageAbout Nicolas
For 8 years, I have been working on projects where digital must truly serve the business, not just exist.
Specifically, I am involved in:
→ The redesign or evolution of E-commerce platforms, from specification to go-live
→ CRM & marketing automation deployment, segmentation, scenarios, campaign management (+20% customer loyalty and 3-4x purchase frequency in my last role)
→ Performance structuring, KPIs, dashboards adapted to teams, management reporting
→ Digital acquisition strategy, SEA/SEO/SMO in coordination with agencies
I adapt to the context: Product Owner on a structured project, Digital Manager in a more cross-functional role, or consultant on a specific issue.
What my clients generally appreciate: I quickly understand business issues, I know how to coordinate teams that don't always communicate, and I deliver.
French
Native or bilingual
Spanish
Fluent
English
Basic
Can work on-site
Paris (up to 20km)
Experience
- Class'crouteDigital & Data ManagerFebruary 2023 - September 2024 (1 year and 7 months)Paris, FranceManaged the digital transformation of a national network of approximately 120 franchisees.Context & Challenges
- Network undergoing modernization: E-commerce platform to be redesigned, CRM non-existent, performance tracking unstructured.
- Challenge: Coordinate IT, business, and franchisee needs while promoting a data-driven vision aligned with management.
Strategic Responsibilities- Managed the E-commerce & CRM roadmap in direct liaison with management (Steering Committee / Board Meetings)
- Deployed CRM (SPLIO) and structured the marketing automation strategy
- Structured performance management: personalized dashboards for different audiences (management, marketing, franchisees)
- Budget management (CAPEX/OPEX), tender processes, and service provider selection
- Managed the digital team and external service providers
Results- ✅ +20% customer loyalty and 3-4x purchase frequency after CRM deployment across a network of ~120 franchisees
- ✅ Transformed performance management: shifted from manual tracking to decision-making dashboards deployed across all organizational levels
- ✅ Fully structured the digital framework for a national network, from roadmap to service providers
- Class'crouteDigital Project ManagerMay 2021 - February 2023 (1 year and 9 months)Paris, FranceModernized the digital infrastructure and completely redesigned the E-commerce platform.Context & Challenges
- Obsolete E-commerce platform: conversion issues, degraded user experience, not mobile-responsive.
- Challenge: Managed a complete redesign with internal teams and external providers, using agile methodologies.
Strategic Responsibilities- Managed the E-commerce redesign: specifications, development, agile deployment, go-live
- Structured customer journeys and CRM integration
- Implemented the digital acquisition strategy (SEA/SEO/SMO) with an external agency
- Deployed a local marketing tool for the network (customer reviews, local SEO, local communication)
- Set up digital performance tracking (GA4, KPIs, reporting)
Results- ✅ E-commerce redesign delivered: corrected conversion funnel, modernized UX, mobile-first version
- ✅ Franchise network empowered for local marketing (customer reviews, SEO, local communication)
- ✅ Digital acquisition structured from scratch: SEA/SEO/SMO deployed with objective tracking
- Le Tinier MorinDigital Project ManagerSeptember 2016 - August 2019 (2 years and 11 months)Rennes, FranceCreated the B2B/B2C E-commerce platform and fully digitized an SME.Context & Challenges
- Hardware/tools SME with no digital presence or performance tracking tools.
- Challenge: Build a complete digital framework from scratch, from e-commerce to KPIs, in coordination with internal teams and providers.
Strategic Responsibilities- Created and launched the B2B/B2C E-commerce platform (requirements gathering, customer journeys, delivery)
- Structured the product catalog and B2B/B2C management rules
- Implemented KPIs and activity reporting
- Managed web and marketing providers
Results- ✅ Transitioned an SME with no digital presence to an operational B2B/B2C E-commerce platform
- ✅ Implemented performance management from scratch: indicators, analysis tools, reports
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Education
- Data Analysis BootcampDataBird2024Bootcamp intensif conçue pour développer des compétences opérationnelles en analyse de données, adaptées aux besoins des entreprises. Compétences acquises : SQL : Maîtrise des bases de données relationnelles pour extraire, manipuler et analyser efficacement les données. Python : Utilisation des bibliothèques spécialisées (pandas, matplotlib) pour le traitement, l'analyse et la visualisation de données. Power BI : Création de tableaux de bord interactifs et dynamiques pour une prise de décision éclairée. Cette formation, centrée sur des projets réels et des cas pratiques, a renforcé des capacités telles que l’analyse de problématiques métier, la gestion de données complexes et la présentation de résultats clairs et impactants.
- AI For Business SpecializationUniversity of Pennsylvania (Coursera)2025Certificate earned in the AI for Business specialization, with proven skills in implementing rule-based systems, AI algorithms, and blockchain applications in HR functions to ensure data privacy. Strong understanding of the fundamentals of Deep Learning, Machine Learning, and the economic impact of leveraging Big Data to enhance processes and drive innovation. Proficient in data management tools, natural language processing (NLP), and behavioral analytics for targeted marketing strategies. Ability to apply AI to accelerate digital transformation and strengthen an organization’s competitive advantage.
Certifications
- Tosa ExcelTosa2024