Freelancer profile translated to English.
Back to original languageAbout Nicolas
I support companies in theirdigital transformation, CRM optimization, e-commerce development, and marketing performance improvement projects.
I work at the intersection of business, marketing, and technological challenges to help organizations structure their digital projects, improve their customer journeys, and manage more effective, measurable initiatives aligned with their objectives.
My role:transforming business needs into concrete, actionable, and value-creating solutions.
Areas of Intervention
- Digital Transformation
- Digital Project Management
- E-commerce
- CRM & Customer Loyalty
- Marketing Automation
- Digital Marketing
- Product Ownership
- Data & Performance Monitoring
Project Examples
- Definition and management of digital roadmaps
- Scoping business needs and writing specifications
- Optimization of customer journeys and conversion funnels
- Implementation, evolution, or optimization of CRM solutions
- Structuring of marketing automation initiatives
- Coordination of business, marketing, product, and technical teams
- Management of service providers and tracking of deliverables
- Construction of dashboards and KPI monitoring
- Continuous improvement of digital and e-commerce initiatives
Depending on the needs, I act as a Digital Consultant, Senior Digital Project Manager, E-commerce Manager, CRM Consultant, or Product Owner.
I bring a structured, operational, and performance-oriented approach, with a clear objective: to advance projects, secure their execution, and measure their business impact.
Indicative daily rate: between €500 and €750 excluding tax, depending on the scope, complexity of the project, and the level of support required.
French
Native or bilingual
Spanish
Fluent
English
Basic
Can work on-site
Paris (up to 20km)
Experience
- Class'crouteDigital & Data ManagerFebruary 2023 - September 2024 (1 year and 7 months)Paris, FranceManaged the digital transformation of a national network of approximately 120 franchisees.Context & Challenges
- Network undergoing modernization: E-commerce platform to be redeveloped, CRM non-existent, performance monitoring unstructured.
- Challenge: coordinate IT, business, and franchisee needs while driving a data-driven vision aligned with management.
Strategic Responsibilities- Managed the E-commerce & CRM roadmap in direct liaison with management (Steering Committee / Executive Committee)
- Deployed CRM (SPLIO) and structured the marketing automation strategy
- Structured performance monitoring: customized dashboards per audience (management, marketing, franchisees)
- Budget management (CAPEX/OPEX), tender management, and service provider selection
- Managed the digital team and external service providers
Results- ✅ +20% customer retention and 3-4x purchase frequency after CRM deployment across a network of ~120 franchisees
- ✅ Transformed performance monitoring: shifted from manual tracking to decision-making dashboards deployed at all organizational levels
- ✅ Comprehensive structuring of a national network's digital initiatives, from roadmap to service providers
- Class'crouteDigital Project ManagerMay 2021 - February 2023 (1 year and 9 months)Paris, FranceModernized the digital presence and completely redesigned the E-commerce platform.Context & Challenges
- Obsolete E-commerce platform: conversion issues, degraded user experience, not mobile-responsive.
- Challenge: manage a complete redesign from start to finish with internal teams and external service providers, using an agile methodology.
Strategic Responsibilities- Managed the E-commerce redesign: specifications, requirements, agile development, go-live
- Structured customer journeys and integrated CRM
- Implemented the digital acquisition strategy (SEA/SEO/SMO) with an external agency
- Deployed a local marketing tool for the network (customer reviews, local SEO)
- Set up digital performance monitoring (GA4, KPIs, reporting)
Results- ✅ E-commerce redesign delivered: corrected conversion funnel, modernized UX, mobile-first version
- ✅ Franchisee network empowered for local marketing (customer reviews, local SEO, local communication)
- ✅ Digital acquisition structured from scratch: SEA/SEO/SMO deployed with objective tracking
- Le Tinier MorinDigital Project ManagerSeptember 2016 - August 2019 (2 years and 11 months)Rennes, FranceCreated the B2B/B2C E-commerce platform and fully digitized an SME.Context & Challenges
- Hardware/tooling SME with no digital presence or performance monitoring tools.
- Challenge: build a complete digital ecosystem from scratch, from E-commerce to KPIs, in coordination with internal teams and service providers.
Strategic Responsibilities- Creation and launch of the B2B/B2C E-commerce platform (requirements gathering, customer journeys, delivery)
- Structuring the product catalog and B2B/B2C business rules
- Implementation of KPIs and activity reporting
- Managed web and marketing service providers
Results- ✅ Transitioned an SME with no digital presence to an operational B2B/B2C E-commerce platform
- ✅ Performance monitoring set up from scratch: indicators, analysis tools, reports
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Education
- Data Analysis BootcampDataBird2024Bootcamp intensif conçue pour développer des compétences opérationnelles en analyse de données, adaptées aux besoins des entreprises. Compétences acquises : SQL : Maîtrise des bases de données relationnelles pour extraire, manipuler et analyser efficacement les données. Python : Utilisation des bibliothèques spécialisées (pandas, matplotlib) pour le traitement, l'analyse et la visualisation de données. Power BI : Création de tableaux de bord interactifs et dynamiques pour une prise de décision éclairée. Cette formation, centrée sur des projets réels et des cas pratiques, a renforcé des capacités telles que l’analyse de problématiques métier, la gestion de données complexes et la présentation de résultats clairs et impactants.
- AI For Business SpecializationUniversity of Pennsylvania (Coursera)2025Certificate earned in the AI for Business specialization, with proven skills in implementing rule-based systems, AI algorithms, and blockchain applications in HR functions to ensure data privacy. Strong understanding of the fundamentals of Deep Learning, Machine Learning, and the economic impact of leveraging Big Data to enhance processes and drive innovation. Proficient in data management tools, natural language processing (NLP), and behavioral analytics for targeted marketing strategies. Ability to apply AI to accelerate digital transformation and strengthen an organization’s competitive advantage.
Certifications
- Tosa ExcelTosa2024