Freelancer profile translated to English.

Description

I help organizations and SMEs transform their editorial strategy and boost their brand content. I develop AI prompts and organize tailor-made training. 20 years in the press, AI projects deployed in 4 companies.

Languages

French
Native or bilingual
English
Conversational
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Groupe Sogemedia
Chief digital officer
PRESS AND MEDIA
January 2022 - Today (4 years and 5 months)
Lyon, France
Brand transformation: managed the digital transformation of 22 editorial sites, strengthening their market brand positioning and improving their image consistency. Content strategy and direction: supervised digital marketing and editorial teams to develop content strategies aligned with brand awareness objectives. Advertising and strategic account management: oversaw partnerships with major clients to maximize brand campaign impact and customer loyalty.
Web writing Project management AI and data analysis Content Management Storytelling
Groupe HCR
Newspaper Director & Editor-in-Chief
January 2007 - January 2021 (14 years)
Managed a business unit of 60 people (8 titles, 5 websites, 7 departments) for a revenue of €5.7 million. Development of editorial brand identity: managed 8 press titles to strengthen their regional notoriety, with a coherent and impactful editorial line. Acquisition and development of a new press brand. Team management: supervised a team of 30 journalists and 200 correspondents, ensuring a homogeneous and strategic communication line for the group's image. Editorial strategy and content direction: implemented a content strategy to align covered topics with reader expectations and optimize engagement. Development of AI for the benefit of the editorial department and newsrooms.
Quotidien Paris-Normandie
Journalist
January 2003 - January 2007 (4 years)
Writer for the Normandy regional pages and editorial assistant in charge of France-World pages.