About Nicola
- Project leadership in Marketing, Brand Management & Innovation
- Product development & launch planning (from idea to roll-out)
- Event & action management (e.g., trade fairs, roadshows, internal formats)
- Campaign implementation (on-/offline, incl. agency management)
- Interface management between creative, sales & production
- Trouble-shooting & interim project management during vacancies or peak periods
- Strategic perspective – but always with both feet on the ground in execution
- Clarity & structure – I bring order to chaos
- Empathetic & committed – communication at eye level is important to me
- Many years of experience in Marketing, Innovation & Project Management
- True hands-on mentality – I pitch in where needed
- Leadership experience – with heart, mind, and ease
- Coaching competence – helpful, especially in dynamic phases
- Intercultural experience (DE/FR/ES) – open, flexible, team-oriented
- Value-oriented & purpose-driven – I enjoy working on topics that make a difference
- High degree of personal responsibility & reliability – you can count on me
German
Native or bilingual
English
Fluent
Spanish
Fluent
French
Basic
Experience
- Nicola Nashed - Coaching & Programme für gesunde Führung, Burnoutprävention & mentale GesundheitTrainer, Systemic Coach and ConsultantAugust 2024 - Today (1 year and 10 months)Köln, GermanyIn addition to my main job, I support people and organizations in balancing mental health, self-leadership, and sustainable performance. As a systemic coach with personal burnout experience and a leadership background, I combine sound expertise with authentic, peer-level support.My work focuses on people in challenging phases – whether they are on the verge of burnout, returning to work after a leave, or at a career crossroads. Concurrently, I assist companies in building a healthy leadership culture and effectively embedding mental health in the workplace.Focus areas of my work:
- 1:1 coaching for exhaustion, transition & career reorientation
- Support for reintegration processes after burnout
- Coaching & training for healthy self-leadership for executives
- Workshops on stress competence, mindfulness, resilience & self-management
- Strategic consulting for companies on burnout prevention & mental health
- Conception of sustainable programs for healthy leadership (e.g., "Strong Start" for young leaders)
- Lectures & impulse sessions on mental health and healthy working
Attitude & working method:- Scientifically sound, practical, and individual
- Authentic, human, and with genuine connection
- Empowering, clear, and resource-oriented
- Pernod RicardHead of InnovationAGRICULTURESeptember 2019 - January 2024 (4 years and 4 months)Paris, FranceAs Head of Innovation at Havana Club, I was globally responsible for the development and management of Havana Club's innovation strategy. I led an international team, oversaw the entire innovation pipeline, product developments, and insight-driven concept work, and implemented global launches together with teams in Paris, Cuba, and Spain.My focus was on connecting strategic brand management, creative innovation management, and clear consumer orientation – from idea to market launch.My responsibilities at a glance:
- Development of the global innovation strategy & long-term innovation pipeline
- Conception, development & launch of new products (liquid, packaging, naming, P&L)
- Insight generation & consumer research in collaboration with the Global Insights Team
- Management of the entire innovation process: concept, prototyping, design, go-to-market
- Leadership of cross-functional teams in Paris, Cuba & Spain
- Disciplinary management of an international innovation team (Paris & Cuba)
- Collaboration with external partners (e.g., flavor houses, design agencies, market research)
- Budget responsibility, KPI tracking, and results controlling
- Process optimization for increased efficiency in the product development process
Successes & special achievements:- Development and global launch of the first botanically infused rum for Havana Club
- Conception & market launch of the first Spiced Rum and the corresponding Ready-to-Drink products (Verde Tonic & Spiced & Cola)
- Leadership of the international pitch process for the redesign of the entire portfolio
- Development of a new product architecture for the global Havana Club range
- Pernod RicardTeam Lead Havana ClubWINE AND SPIRITSAugust 2014 - August 2019 (5 years)Köln, GermanyIn my role as Team Lead in Brand Management, I was responsible for the strategic brand management of Havana Club in the German market. I developed national brand strategies, coordinated cross-functional teams, and worked closely with international stakeholders in Paris and Cuba. In addition to creative brand development, KPI analysis, product innovation, and the implementation of international campaigns were part of my responsibilities.My responsibilities at a glance:
- Development and implementation of the brand strategy for Havana Club in Germany
- Repositioning of the brand to tap into new target group potential
- Planning and management of integrated 360° marketing campaigns (incl. media, digital, social, POS)
- Local execution of the global campaign "Cuba made me"
- Development and market launch of two product innovations (Ready-to-Drink & Ultra-Premium)
- Conducting qualitative & quantitative market research on new products and communication measures
- Building and leading an interdisciplinary team
- Close collaboration with international marketing and innovation teams in Paris and Cuba
- Creation of a company-wide KPI evaluation model for success measurement
- Conception of a brand experience platform for targeted audience engagement
- Management of promotions and POS activations (on- & off-trade) in cooperation with Trade Marketing
Successes & special achievements:- Successful repositioning of the brand in the German market
- Development of a brand strategy-based innovation roadmap
- Establishment of new internal KPI reporting for campaign evaluation
- High level of strategic thinking, creativity, and execution strength
- Very good ratings as a leader: open, clear, motivating, assertive
- Excellent cross-departmental collaboration and internal recognition
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Education
- Driver's license classes: B, BE, CE, C1, C1EFührerschein Klassen: B, BE, CE, C1, C1E
- Master of Arts (M.A.) Media Studies, Business Administration (Marketing), American Studies - Grade 1.4Philipps University Marburg2009Magister (M.A.)
Certifications
- Business CoachQSA - Federal Association for Quality in Systematic Work + European Coaching Association2023