Description

I’m a creative art director (graphic design background) with over 17 years experience crafting punchy marketing, packaging and branding for makeup, skincare and fashion brands around the globe. I’ve led creative across digital, print, and in-store experiences, for clients such as SEPHORA, Credo Beauty, Jones Road, Walmart and helped smaller DTC brands launch in store with huge retailers like Macy's & Douglas.

I've worked both in house and agency side to align brand strategy with re-branding, repackaging, website redesigns, product launch events and photo shoots, and concept multi-platform 360 campaigns, celebrity collaborations, experiential events, huge OOH campaigns, you name it.

Recently I’ve been working as a fractional creative director, helping rapidly growing brands strike the balance between strong brand recognition, consistency and trust while scaling up across markets using performance and retention marketing.

Some other notable brands I’ve worked for during my career: Levi’s, Coca-Cola, Sky, Vodafone, LIDL, Lucozade, Zumba, The Kraken Rum, Free People…

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Granada (up to 50km)

Meroda Cosmetics
Creative Director
FASHION AND COSMETICS
January 2023 - Today (3 years and 5 months)
Amsterdam, Netherlands
• Overseeing creative direction of brand & 360 campaigns across all internal channels & external agencies
• Art direction for photoshoots, print and digital marketing, huge meta ad campaigns to hyper grow the business, hiring & expanding creative team as company grows, launching in retailers
• Collaborating with product development team and suppliers on new products and packaging
Artistic direction Packaging Adobe Creative Suite
SapientNitro (now Publicis Sapient)
press production artworker & studio manager
September 2011 - June 2012 (9 months)
London, United Kingdom
• Worked on both print and digital projects for major clients including Vodafone, Sky and Lucozade
• Prepared artwork files for print, re-touched images, used job-specific assets to adhere to corporate guidelines
• Learnt the importance of studio processes, workflow and deadlines in a large advertising agency
Print graphic Photo retouching
Credo Beauty
freelance creative
January 2021 - January 2023 (2 years)
San Francisco, CA, USA
• Custom illustrations & art direction for limited release PR packaging, sets, tees, mailers, in store signage for Exa Beauty (Credo's own brand)
• Concepts & illustrations for Credo’s socials, Jones Road event emails & promo, Follain store expansion marketing