Freelancer profile translated to English.
Back to original languageAbout Nicola
User-centric content for education, e-commerce, and health
I create search engine optimized landing pages, product and category texts, as well as structured guides and learning modules that improve visibility, user guidance, and conversion.
What I offer and for which industries
Brief and to the point:I develop and structure content that reaches target audiences, builds trust, and delivers measurable results. My focus is on on-page SEO, information architecture, and pedagogically sound preparation so that content is found, understood, and used.
Industries:Educational companies; E-commerce; Health and wellness; Press and media; Publishing.
Core competencies and added value
- Core competencies:Target group communication; conversion-oriented text work; content architecture; knowledge curation; keyword research.
- SEO and technology:On-page SEO and content architecture; basic HTML/CMS experience.
- Added value:Higher visibility; better user guidance; measurable learning and conversion results.
Project types and result focus
- Landing pages and homepage textswith a focus on user intent and CTAs.
- Category and product descriptionsfor e-commerce environments.
- Guide texts and learning moduleson wellness, health, education, career, and specialized topics.
- Result focus:better rankings, increased conversion, and user-friendly content ecosystems.
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- content.de AktiengesellschaftFreelance AuthorJune 2013 - Today (13 years and 2 months)Creation of landing pages, category and product descriptions, as well as guide texts on topics such as wellness, health, education, career, cosmetics, building & renovation, as well as technical and service texts for various industries.
- House of Yas GmbHFreelance CopywriterOctober 2016 - December 2018 (2 years and 2 months)Creation of category and product descriptions with HTML optimization for motorhomes, vehicles, construction machinery, events, lighting, as well as consumer products in the electronics, household, and lifestyle sectors.
- Cornelsen Schulverlage GmbHIntern in the German Publishing DepartmentEDUCATION AND E-LEARNINGJuly 2012 - December 2012 (5 months)Berlin, Germany
- Comprehensive insight: Familiarization with the editorial workflow from planning to publication of educational materials.
- Practical contribution: Independent execution of editorial tasks under expert guidance.
- Diverse areas of responsibility: Dictionary work, editorial contribution to the current affairs service, checking solution proposals for student materials.
- Image and topic research
- Text comparisons for text editions
- Teamwork and organization: Collaboration with editorial assistants, participation in internal conferences, and support for administrative tasks.
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Education
- B.A. Bachelor of ArtsHumboldt University of Berlin2010B.A. Bachelor of Arts