About Nico
English
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Spanish
Conversational
French
Native or bilingual
Experience
- StellantisCustomer Experience Manager/Digital Project ManagerAUTOMOBILESeptember 2022 - Today (3 years and 9 months)Madrid, Spain
Assignment at DS Automobiles (Stellantis) as Project Manager/Product Owner
Stellantis is a global automotive company that focuses on delivering innovative and sustainable mobility solutions. As a Digital Customer Experience Manager/Project Manager, I have been responsible for enhancing the online customer journey for the brand's B2C segment.- Supervised the development and deployment of a new B2C website, successfully branching into over 20 international markets, including FR, UK, ES, DE, IT, HU, AR, TR, JP, and KR.
- Oversaw technical improvements on the site by prioritizing development requests, managing user stories, and swiftly resolving any performance anomalies.
- Collaborated closely with UX designers to implement responsive design features, which contributed to a 10% reduction in bounce rates.
- Achieved a remarkable 15% increase in website traffic within the first quarter following the website's launch.
- Managed the content publication for multiple B2C sites, ensuring a consistent brand message across various platforms.
The position involved working within a dynamic international framework, utilizing tools such as Adobe Experience Manager, WordPress, and Jira to facilitate projects.Technical Environment: Adobe Experience Manager, Jira - Le Groupe La PosteMarketing Project ManagerE-COMMERCESeptember 2020 - September 2022 (2 years)Paris, France
Marketing Project Manager - B2C Segment
As a Marketing Project Manager at Groupe La Poste, I was part of the Consumer and Digital branch, overseeing B2C marketing initiatives designed to enhance customer engagement and promote the services of La Poste and its subsidiaries.- Strategic Development: Designed targeted campaign projects informed by extensive studies from the Customer Experience Department, ensuring a focused approach in reaching our audience.
- Project Management: Managed the execution of marketing campaigns including writing content, creating agency briefs, and conducting user acceptance testing on deliverables to assure quality outcomes.
- Performance Analytics: Analyzed campaign performance through quantitative metrics and customer feedback collected via integrated surveys, leading to actionable insights and optimization strategies.
- Campaign Implementation: Successfully executed targeted segmentation and routing of campaigns using customer data on Adobe Campaign, enhancing personalization and outreach effectiveness.
- Customer Engagement: Launched a comprehensive customer journey strategy that resulted in a 5% increase in customer retention, significantly improving overall engagement with our products and services.
Technical Environment: Adobe Campaign, Figma, Trello
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Education
- Master's Degree Digital Strategy & Project ManagementINSEEC2022
Certifications
- Professional Scrum Product OwnerScrum.org