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Nick KuiperNK

Nick Kuiper

Interim Marketing Manager | ABM | Demand Gen

€800/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nick

Looking for someone with marketing experience? I have 13+ years of experience, in many different roles and settings (manager, consultant, B2B, B2C, sole proprietorship, multinational, you name it). I am also entrepreneurial (see CV for proof) and ensure that goals are achieved. I am also a nice guy (at least that's what I've been told), I am creative but also analytical. I work methodically, which means there is a plan, approach, and structure behind my work. This is not only efficient but also very easy for others to join and work with in a team, as I have heard.
  • Dutch

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Kuiper Consultancy/The Unsustainables
    Marketing Consultant/Interim Marketing Manager (Freelance/Co-Founder)
    March 2011 - Today (15 years and 3 months)
    Amsterdam, Netherlands
    • Acted as interim marketing manager and most recently as global ABM lead, European marketing lead and program manager at Ridecell, Fleet Transformation Platform provider (for automotive and mobility).
    • Advised on marketing strategy, digital marketing, demand generation, sustainability marketing, branding and positioning.
  • Verizon Connect
    Marketing Manager
    October 2019 - May 2023 (3 years and 7 months)
    Amsterdam, Netherlands
    • Created marketing strategies for Fleet management software provider (for transport and logistics industry) to continuously hit KPIs and grow revenue for the Benelux region.
    • Coordinated execution of marketing plan and managed budget of +1M annually.
    • Launched strategic and tactical alignment initiatives with the Sales department.
    • Generated 500+ leads monthly through demand generation tactics.
    • Supported 20+ sales teams with leads, branding and sales collateral.
    • Led multi-disciplined marketing efforts on +15 channels, and managed external agencies.
    • Maximized budget yield and increased ROAS: Cost down by +30% and revenue up by +30%.
    • Pushed sustainability efforts: awareness and education on CO2 emissions, EVs and overall footprint.
    • Additional responsibilities: ○ Headed EMEA ABM program: 8 regions, 30+ sales reps, 50+ stakeholders. ○ Coordinated EMEA competitive & battle cards program.
  • TermIQ
    Marketing Manager (Interim)
    January 2019 - August 2019 (7 months)
    Rotterdam, Netherlands
    • Coordinated all marketing and branding activities for sustainability scale-up.
    • Developed a new market approach in conjunction with business development lead.
    • Launched a new website and sales collateral toolkit.
    • Coordinated several trade show events.
    • Managed and coached 2 junior marketers.

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Education

  • Master of Science
    University of Amsterdam
    2011
    Master of Science: Business Studies
  • Half-Year Exchange Program: Marketing & Management
    Nottingham Trent University
    2009
    Half-Year Exchange Program: Marketing & Management

Skill set

Categories