Freelancer profile translated to English.
Back to original languageAbout Nick
Looking for someone with marketing experience? I have 13+ years of experience, in many different roles and settings (manager, consultant, B2B, B2C, sole proprietorship, multinational, you name it). I am also entrepreneurial (see CV for proof) and ensure that goals are achieved. I am also a nice guy (at least that's what I've been told), I am creative but also analytical. I work methodically, which means there is a plan, approach, and structure behind my work. This is not only efficient but also very easy for others to join and work with in a team, as I have heard.
Dutch
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Kuiper Consultancy/The UnsustainablesMarketing Consultant/Interim Marketing Manager (Freelance/Co-Founder)March 2011 - Today (15 years and 3 months)Amsterdam, Netherlands• Acted as interim marketing manager and most recently as global ABM lead, European marketing lead and program manager at Ridecell, Fleet Transformation Platform provider (for automotive and mobility).• Advised on marketing strategy, digital marketing, demand generation, sustainability marketing, branding and positioning.
- Verizon ConnectMarketing ManagerOctober 2019 - May 2023 (3 years and 7 months)Amsterdam, Netherlands• Created marketing strategies for Fleet management software provider (for transport and logistics industry) to continuously hit KPIs and grow revenue for the Benelux region.• Coordinated execution of marketing plan and managed budget of +1M annually.• Launched strategic and tactical alignment initiatives with the Sales department.• Generated 500+ leads monthly through demand generation tactics.• Supported 20+ sales teams with leads, branding and sales collateral.• Led multi-disciplined marketing efforts on +15 channels, and managed external agencies.• Maximized budget yield and increased ROAS: Cost down by +30% and revenue up by +30%.• Pushed sustainability efforts: awareness and education on CO2 emissions, EVs and overall footprint.• Additional responsibilities: ○ Headed EMEA ABM program: 8 regions, 30+ sales reps, 50+ stakeholders. ○ Coordinated EMEA competitive & battle cards program.
- TermIQMarketing Manager (Interim)January 2019 - August 2019 (7 months)Rotterdam, Netherlands• Coordinated all marketing and branding activities for sustainability scale-up.• Developed a new market approach in conjunction with business development lead.• Launched a new website and sales collateral toolkit.• Coordinated several trade show events.• Managed and coached 2 junior marketers.
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Education
- Master of ScienceUniversity of Amsterdam2011Master of Science: Business Studies
- Half-Year Exchange Program: Marketing & ManagementNottingham Trent University2009Half-Year Exchange Program: Marketing & Management