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Description

The cost of customer acquisition for e-commerce brands has increased by over 60% in recent years.

Reasons?

❌ Dependence on advertising for sales generation

❌ Undifferentiated brand in a saturated market

❌ Generic storytelling → low emotional attachment

❌ Passive community → low loyalty and word-of-mouth

Result: shrinking margins, increasing CAC, and growth increasingly dependent on advertising budget.

Imagine...

A brand that naturally attracts attention through its story, values, and personality.

An engaged community that follows your brand, recommends it, and buys long-term.

Expected results:

📈 Reduced dependence on paid advertising

🤝 Engaged and loyal community

🎯 More profitable and sustainable acquisition

✨ Clear and differentiating positioning

I'm Nicaise, Brand Strategy Expert and storyteller.

I help brands build a strong and coherent brand narrative to transform their audience into a community and generate more sustainable growth on social media.

What I offer:

✅ A brand strategy aligned with your identity

• Identification of inconsistencies between your message, your content, and your positioning

• Clarification of your purpose and what truly makes you unique

• Building a coherent and memorable brand narrative

✅ A social-first adaptation of your brand

• Translating your universe into social media codes

• Creating content that respects your identity while engaging your audience

• Developing a consistent presence across all platforms

✅ An approach focused on community psychology

• Understanding the mechanisms of belonging and emotional connection

• Creating a lasting relationship between your brand and your audience

• Transforming your followers into brand ambassadors

Want to reduce your dependence on ads? Let's discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Chrysalide Studio
Fashion Brand Strategist
FASHION AND COSMETICS
January 2026 - Today (7 months)
Amsterdam, Netherlands
Mission:Help fashion brands develop and retain their customer base through a social-first brand strategy, strong emotional storytelling, and a consistent presence across all touchpoints.

- Develop brand strategies to attract and retain customers organically.

- Design storytelling systems adapted to social media codes to strengthen emotional connection with the audience.

- Conduct brand audits to identify barriers to growth, loyalty, and brand consistency.

- Align identity, content, marketing, and customer experience around a common vision.

- Define creative directions that promote brand recognition, engagement, and preference.

- Support companies in building a sustainable social-first presence.

Result achieved:

Development of brand strategies to strengthen customer loyalty, community engagement, and organic growth.
Branding & Brand Identity Brand Storytelling Social Media Growth Strategy Customer Loyalty
ColorCrew
Brand Account Manager
FASHION AND COSMETICS
May 2025 - February 2026 (9 months)
Alkmaar, Netherlands
Mission:Ensure brand standards are met during field activations by aligning customer expectations with operational team execution.

- Ensure proper brand representation during promotional activities and events.

- Translate client expectations into clear operational guidelines for field teams.

- Coordinate the recruitment, onboarding, and training of brand ambassadors.

- Ensure smooth communication between client brands and execution teams.

- Monitor the consistency of messages, team behavior, and the experience delivered to consumers.

- Anticipate and resolve discrepancies that could affect brand image or perception in the field.

Result achieved:

Maintained a consistent brand experience aligned with client expectations across all managed activations.
Communication Strategy Branding & Brand Identity Team Coordination Communication Client Management
Ananas Cosmetics
Brand Strategist
FASHION AND COSMETICS
September 2023 - August 2024 (11 months)
Paris, France
• Mission:Create a visual identity that reflects the brand's universe and values, make the brand known to its target community, and generate organic sales through social-first storytelling.

- Develop the brand strategy and company positioning from its creation to its launch.

- Define the visual universe and creative direction to enhance brand recognition.

- Design packaging consistent with the target customers' emotional and functional expectations.

- Structure a harmonized brand ecosystem across products, communication, and digital presence.

- Develop a brand narrative to strengthen consumer trust and attachment.

- Coordinate creative partners and suppliers involved in brand development.

Result achieved:

The brand narrative found its audience and generated sales.
Brand Storytelling Digital Communication Art Direction Creative Direction Supplier Management