Freelancer profile translated to English.

Description

Senior Paid Media Consultant, I assist companies in the design, analysis, and structuring of paid acquisition strategies across the entire digital media mix.

My approach is global and business-oriented: I work at the level of levers, objectives, and funnels, not at the level of an isolated platform.

I primarily intervene in strategic and ad-hoc missions when the stakes require perspective, structuring, and clear decisions.

Paid Media Scope of Intervention

Google Ads
Display & Programmatic
META Ads
Video
Affiliate Marketing
Full funnel & lead generation logic
Budget analysis and structuring

Types of Missions

*Paid Media Audit & Diagnosis

- Global analysis of Paid Media strategies

- Performance review by lever

- Analysis of structure, funnel, and budgets

👉 Deliverable: structured audit + prioritized action plan

*Acquisition Strategy & Media Structuring

- Definition or redesign of the Paid Media strategy

- Trade-offs between levers (search, display, social, video, affiliate)

- Budget recommendations & ramp-up scenarios

*Paid Media Strategy Structuring & Setup

- Structuring or redesign of existing accounts and strategies

- Implementation of proprietary, scalable, and measurable logic

-> Framed missions, without daily operational management

*Senior Consulting & Strategic Support

- Gaining perspective on existing strategies

- Decision support for executives & marketing teams

- Validation of strategies, roadmaps, and media trade-offs

If you need clarification or wish to discuss your Paid Media context, do not hesitate to contact me so we can evaluate the best approach together.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

La Poste Mobile
Senior Traffic Manager
TELECOMMUNICATIONS
May 2023 - Today (3 years and 3 months)
Conflans-Sainte-Honorine, France
Participate in defining sales objectives, breaking them down across all channels (SEA, affiliate, emailing, display, private sales, social media, etc.), and implementing the appropriate traffic acquisition strategy.
Propose action plans and tests considering commercial highlights, investments, and performance.
Monitor investments and their landing on a weekly, monthly, and annual basis.
Test new partners and strategies to target new audiences and generate more subscriptions.
Work with partner agencies and challenge their decision-making.
Manage each channel based on projected investments and objectives, and evolve the strategy according to performance.
Monitor channel performance daily with the help of the web analyst.
SEA Audit Acquisition Strategy KPIs and Metric Definition and Monitoring Google Shopping Digital Marketing
The Oz
Traffic Manager
CONSULTING AND AUDITS
January 2022 - April 2023 (1 year and 3 months)
Paris, France
Development of a traffic acquisition strategy and allocation of a multi-channel budget.
Implementation of acquisition campaigns with the creation of briefs, internally or externally.
Monitoring and management of paid acquisition channels.
Negotiation with advertising networks and agencies to set up campaigns and manage associated budgets.
Definition of KPIs to track the performance of implemented actions.
Tracking and analysis of campaign performance and ROI.
Continuous monitoring of innovations, internet user behavior, and competitors.
Paid Search Acquisition Strategy Google Ads Meta Ads SEA Audit
Home Plus France
Online Marketing Manager
CIVIL ENGINEERING
February 2020 - December 2021 (1 year and 10 months)
Levallois-Perret, France
Define the acquisition strategy.
Disseminate the brand identity online and implement the digital strategy.
Manage agencies and advertising networks acting as service providers.
Manage online marketing campaigns.
Measure the effectiveness of campaigns and marketing levers implemented.
Analyze the ROI of actions and make necessary adjustments.
SEA Audit Google AdWords Lead Acquisition Digital Marketing Meta Ads