Freelancer profile translated to English.
Back to original languageAbout Nesrine
- Conception and management of B2B and B2C digital platforms
- Involvement in complex environments (banking, insurance, transport, hospitality)
- Management of complex digital products in multi-stakeholder and multi-country environments
- Strategic and operational framing of projects (scope, planning, budget, dependencies)
- Structuring of data-driven products with high business impact (pricing, payment, decision support)
- Definition of product vision, roadmap management, and backlog prioritization focused on user value and ROI
- Strong business and user orientation, with product performance management through KPIs and data analytics
- Animation of product vision and stakeholder alignment (business, IT, data, UX, compliance)
- Expertise in collaboration with product, tech, and data teams in Agile contexts (Scrum, SAFe)
- Experience with core business platforms with performance, scalability, and user adoption challenges
- Change management and user support
- Strong functional and technical arbitration skills focused on business value
Agility & Methodology Scrum, SAFe, V-Cycle
- Definition and management of product roadmap
- Implementation of project governance and scope framing
- Product prioritization (backlog management, release planning, value-driven prioritization)
- Facilitation of Agile rituals (Scrum, SAFe)
- Construction of Product Goal, story mapping, and feature structuring
- Management of releases and tracking of product delivery
- Close collaboration with UX/UI teams for the design and validation of user journeys
Data and SQL
- Understanding and exploitation of relational data models and data platforms
- Management of product performance through data (KPIs, dashboards, data analytics)
- Data visualization and interpretation to guide product decisions (SQL, Power BI, Data Lake)
English
Fluent
Arabic
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 20km), Vallauris (up to 20km)
Experience
- ProBTPProject ManagerBANKING AND INSURANCEOctober 2025 - February 2026 (4 months)Vallauris, France
- Taking over the product backlog and ongoing projects in a transition context
- Prioritization of developments based on business objectives and user value
- Coordination of business and technical teams to ensure product delivery continuity
- Monitoring of functional and technical dependencies impacting the product
- Facilitation of Agile rituals and contribution to smooth communication between teams
- Structuring and updating product monitoring and reporting tools
- Contribution to product stability and deliverable quality in RUN phase
- B&B group hotelProduct Manager – Revenue PlatformHOSPITALITYJuly 2023 - October 2025 (2 years and 3 months)Paris, France
- Definition and management of the product roadmap for a group-wide revenue management platform
- Structuring and prioritization of the product backlog based on business value and multi-country business objectives
- Gathering and analysis of user needs (revenue management teams) and translation into high business value product features
- Design of an integrated platform with third-party systems (PMS, CRS, Salesforce)
- Optimization of pricing strategies through data exploitation and decision-making dashboards
- Management of product performance through business KPIs and data analytics
- Contribution to the implementation of a data architecture (GCP Data Lake) to structure and exploit data flows
- Definition of data models in conjunction with data and tech teams
- Deployment of BI dashboards to improve business teams' decision-making
- Continuous improvement of user journeys and international product adoption
- Management of product releases and securing production deployments
- Alignment of product, tech, and data teams around the product vision in an Agile environment (Scrum, SAFe)
- Support for business teams in platform adoption (training, support, adoption)
- Progressive deployment of the platform in new countries (UK, US...) through pilot phases
- Contribution to group revenue optimization
- Improved decision-making through data
- Santander Banque investissementProduct Owner – International PaymentsCONSULTING AND AUDITSJanuary 2023 - June 2023 (6 months)Paris, France
- Translation of needs into product features in line with business and compliance objectives
- Prioritization of the product backlog based on user value and business constraints
- Contribution to the improvement of international payment journeys (SEPA, cards, crypto)
- Optimization of transactional flows through the integration of APIs and payment systems
- Coordination of IT, business, and compliance teams to ensure product consistency
- Monitoring of product performance and adoption indicators
- Contribution to the reliability and fluidity of the user experience on payment journeys
- Facilitation of Agile rituals and communication between product and technical teams
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Education
- Engineering Degree - Master's GradeArts et Métiers ParisTech - National Engineering School of Arts et Métiers2017
- National Competition for Engineering Studies, Preparatory ClassesPreparatory classes for Grandes Écoles2014
Certifications
- UX UI designerThe bridge2022
- Professional Scrum Product Owner I (PSPO)scrum.org2019