Description

Hello 👋

I'm an economist with a solid background in digital marketing and four years of diverse experience.

I’m passionate about roles that create meaningful impact, particularly in health, life sciences, and dermocosmetics. My strength lies in crafting digital strategies that truly resonate with target audiences and deliver measurable results.

🚀 Key skills: communication expertise, project management experience, results-driven approach and a passion for event organization.

Interested in my profile? Feel free to reach out 😄

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Marseille (up to 50km), Paris (up to 30km)

MediPlus Advisory
CRM & Change Management Consultant
FASHION AND COSMETICS
September 2023 - Today (2 years and 9 months)
For L'Oréal Active Cosmetics, I carried out the following missions:

Coordinated the implementation of a medical CRM, ensuring alignment with business needs in an international environment.
Led cross-functional workshops to bridge technical solutions with business objectives.
Drove change management initiatives to boost tool adoption and user engagement worldwide.
Managed user acceptance testing (UAT), training, and post-deployment support to ensure successful rollouts.
Tracked performance using KPIs to support continuous improvement.
Veeva Salesforce Marketing Cloud e-Wizard Viseven
Artifact
Chargée de communication & marketing digital
MEDICAL
September 2020 - August 2022 (2 years)
Oran, Algeria
En tant que chargée de marketing digital et communication au sein de l’entreprise Artifact, j’étais responsable de la mise en œuvre de stratégies digitales visant à renforcer la visibilité de la marque et à engager les audiences cibles. Mes missions incluaient la gestion des réseaux sociaux (création de contenu, planification et analyse des performances), l’élaboration et l’exécution de campagnes digitales (emailing, SEO, SEA, etc.), ainsi que la coordination avec les équipes internes et des prestataires pour produire des supports de communication percutants.