Nesrine Chettah

I designed and developed a digital project from A to Z, from creating mockups on Figma to building a functional prototype. I thought about each user journey with particular attention to the experience, while working on an interface that is both intuitive and aesthetic using Adalo and Flutter Flow. This project allowed me to combine my skills in artistic direction and UX/UI design to bring to life a coherent, fluid, and engaging platform.

I designed a main logotype as well as a signature monogram from the brand's initials, conceived as strong and distinctive visual markers. The visual identity developed blends elegance and femininity through a choice of fonts, colors, and a coherent artistic direction. I also designed several product mockups to anchor the brand's universe in concrete materials. The whole was structured in a complete brand book, ensuring consistent application of the brand image across all channels.

For this project, I conducted in-depth analysis of the client's universe to build a unique and coherent visual identity. I was responsible for the complete artistic direction, including logo creation, color selection, typography, and the development of the overall graphic universe. The identity was then applied to various supports such as business cards, professional accessories, and social media visuals. The entire project was finalized with the delivery of a brand book, ensuring the consistency and longevity of the brand image.