Freelancer profile translated to English.
Back to original languageAbout Nesrine
I have been supporting companies (luxury, retail, finance, public sector) in their digital transformation, innovation, and complex project structuring projects for over 4 years.
I act as a project manager/PMO or Product Owner to frame business needs, secure delivery, and ensure the link between business and IT teams.
My approach combines operational rigor, product vision, and a performance culture inherited from high-level sports.
I am particularly comfortable in demanding, multi-stakeholder contexts with strong innovation stakes (AI, blockchain, new technologies).
Additionally, I offer mental preparation and sports coaching services, stemming from my STAPS background and high-level sports experience, aimed at individuals working in high-pressure environments.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 15km)
Experience
- IBMInnovation Consultant & Emerging Technologies Product OwnerRETAIL (LARGE RETAILERS)April 2021 - Today (5 years and 4 months)Paris, France
- Framing business needs and identifying value-generating use cases
- Functional design of innovative solutions (POC, MVP, products)
- Product Owner role for product traceability solutions
- Writing functional documentation and user stories
- Steering functional testing and business validation
- Preparing and leading client demonstrations
- Contributing to commercial proposals and decision-making support
Results-Deployment of international product traceability solutions- Concrete use cases linking technological innovation and business challenges- Accelerated client decision-making on complex issues- Valorization of sustainability, transparency, and performance goals - ÌBMDigital Project Manager & Transformation PMOLUXURY GOODSApril 2021 - Today (5 years and 4 months)Paris, France
- End-to-end steering of digital transformation projects
- Structuring project governance (planning, budget, risks, indicators)
- Coordination of business, IT, data teams, and external partners
- Facilitating project committees, business workshops, and Agile rituals (Scrum)
- Monitoring business KPIs and reporting to decision-makers
- User support up to production deployment
Results- Projects delivered on time and within budget- Improved visibility for sponsors and decision-makers- Increased adoption of solutions by business teams- Enhanced fluidity between technical and business teams - TCIMTennis Coach & Mental Trainer (Performance & Competition)SPORTSSeptember 2016 - September 2018 (2 years)Issy-les-Moulineaux, France
- Development of individualized training programs (goals, load, recovery)
- Mental preparation sessions: concentration, stress management, confidence, visualization
- Implementation of performance routines (pre-match, during, post-match)
- Competition support and post-match debriefings
- Work on posture, commitment, and emotional regulation
- Transfer of high-level sports tools adapted to each athlete's profile
Results- Improved consistency in matches- Better management of key moments and pressure- Increased confidence and autonomy- Measurable progress in sports performance
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Education
- MS Digital Transformation, Marketing & StrategyEmLyon Business School2021
- Master Sport, Expertise and High-Level PerformanceINSEP2020Management du sport Expertise en sport de Haut-Niveau
Certifications
- The Fundamentals of Digital MarketingGoogle2018
- Tennis Assistant Instructor (AMT)Ligue des Hauts de Seine2015