Freelancer profile translated to English.
Back to original languageAbout Nermine
Communication Consultant specializing in the Future of Work & Commercial Real Estate.
I design and manage tailor-made communication strategies for players in the Workplace, Proptech, and Corporate Real Estate sectors: design & build, coworking, FM, real estate consulting, employee services, HR, management, etc.
My expertise:
- Communication strategy and brand positioning
- LinkedIn Ghostwriting (founders, executives, experts)
- Article writing (SEO, blog, LinkedIn)
- Newsletter and workflow creation and distribution
- Writing and design of downloadable documents (white papers, studies, project files)
- Support for structuring the communication function (recruitment, processes, tools)
- One-off consulting or long-term support
📦 Beyond standard services, I offer "turnkey" packages according to your needs: LinkedIn visibility, expert content, global strategy, or occasional support on your projects.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- NK ConsultingPresidentOctober 2021 - Today (4 years and 9 months)Paris, FranceIndependent consultant specializing in the Future of Work, HR, employee experience, SaaS, and commercial real estate.I support my clients in designing and deploying high-impact communication strategies aligned with their business objectives: awareness, lead generation, conversion, or loyalty.Two types of support:*Large accounts and institutionswishing to strengthen their internal and external communication around their employer brand, employee experience, and quality of work life.👉 I intervene in the design of communication plans, content creation (testimonials, videos, articles, QWL reports), highlighting HR initiatives, and conducting internal surveys or benchmarks.
- **Players shaping the future of work**: consulting firms, workplace agencies, furniture manufacturers, brokers, proptechs, service companies, etc.
👉 I support them in all their communication, from strategy to execution: positioning, branding, press relations, LinkedIn ghostwriting, article writing, newsletters, studies, videos, and downloadable documents. - DYNAMIC-WORKPLACE SASChief Marketing Officer (CMO)REAL ESTATEJune 2019 - January 2022 (2 years and 7 months)Ville de Paris, Île-de-France, FranceHired from the company's inception to build the brand and boost its awareness in the workplace ecosystem. I designed and managed the overall marketing and communication strategy from scratch.My achievements:
- **360° Marketing & Communication Strategy**: defining positioning, building the communication plan, and implementing initial KPIs.
- **Branding & Design**: creating visual identity and materials (presentations, brochures, reports, studies) using Adobe InDesign, Illustrator, and Photoshop.
- **Community Management**: managing LinkedIn and Twitter accounts, writing and scheduling via Hootsuite and Buffer, monthly performance reporting.
- **Emailing & Nurturing**: designing and automating campaigns via Mailchimp and Sendinblue, segmenting databases, A/B testing, and monitoring open rates.
- **Events & Partnerships**: building a community of workplace stakeholders, organizing events supported by the Île-de-France region, conferences, round tables, and webinars.
- **Website**: creating and maintaining the website on WordPress, integrating SEO content, and optimizing visibility.
- **Consulting**: supporting major clients on their communication strategy, employer branding, and HR content.
- WitcoMarketing & Communication ManagerTECHDecember 2018 - June 2019 (6 months)Paris Area, FranceHired after a funding round to structure the marketing department and support the scale-up phase of a startup specializing in space and collaborative experience management.My role: lay the foundation for the marketing department and ensure consistency in the company's internal and external communication.My achievements:
- **Marketing & Communication Strategy**: defining the overall post-funding plan, brand positioning, developing key messages, and aligning with business strategy.
- **Press Relations & Influence**: writing and distributing press releases, managing relationships with tech, real estate, and business media, implementing competitive intelligence.
- **Community Management & Content**: managing social media (LinkedIn, Twitter) via Hootsuite; creating editorial lines and thematic campaigns.
- **Content Marketing**: writing blog posts, interviews, and case studies to support lead generation.
- **Graphic Design**: designing internal and external materials (Adobe InDesign, Illustrator, Photoshop) and creating templates for visual consistency.
- **Website & SEO**: creating the blog, managing updates of the showcase website on WordPress, integrating optimized content, analytical monitoring.
Recommendations
ML
BA
+2
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degreeENACO, First Online Business School2017Spécialisé en stratégie presse - réalisé 100% à distance
- Bachelor's degreePôle Paris Alternance (PPA)2016