Freelancer profile translated to English.

Description

Hello, my name is Nerea Tafalla and I am a multifunctional professional with a strategic focus on creating digital solutions. Since 2014, I have worked at the intersection of design, web development, and digital marketing, which has given me a comprehensive vision to tackle any project.

My experience ranges from developing large-scale platforms, such as leading development teams in React and Flutter for a telecommunications company's main digital platforms. Additionally, I have managed and optimized high-volume e-commerce sites for leading brands like Hawkers and worked at an SEO agency, Webpositer, which has provided me with the tools to create projects that not only look good but are strategically built to achieve visibility and results.

My approach is simple: I focus on the problem the client needs to solve and apply a combination of creativity, technology, and strategy to deliver a robust, scalable, and, above all, profitable final product.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Finetwork
Development Team Manager (React & Flutter) for Telecommunications Solutions
April 2019 - Today (7 years and 3 months)
Alicante, Spain
Development professional with experience in team management and the creation of large-scale digital platforms for the telecommunications sector. As the leader of two development teams (React and Flutter), I am responsible for the planning, execution, and launch of the public website and the private user area.
My experience includes:
• Team Leadership: Managing technical teams, mentoring junior developers, and optimizing workflows with agile methodologies.
• Frontend Development: Hands-on experience in developing complex, high-performance user interfaces with React (for the public website) and Flutter (for the client area).
• Product Management: Collaborating with design and marketing teams to translate business requirements into effective technical solutions.
• Optimization: Ensuring platforms are scalable, secure, and offer an excellent user experience.
Team Management Project Management Node.js React.js REST API
Saldum Ventures SL
E-commerce Software Engineer | Shopify
E-COMMERCE
December 2016 - March 2019 (2 years and 3 months)
Alicante, Spain
Software development professional with experience in the design, implementation, and maintenance of large-scale e-commerce platforms, specializing in Shopify. During my role at Saldum, I was responsible for software engineering for the platforms of the brands Hawkers, Bratleboro, Miss Hamptons, and Wolfnoir.
My experience covers the entire Shopify ecosystem, including:
• Development and Customization: Designing and developing custom Shopify themes and advanced customizations with Liquid and JavaScript to enhance user experience and performance.
• Systems Integration: Managing the integration of key APIs and third-party applications for the business (inventory, logistics, payments, marketing), ensuring smooth operations.
• Optimization: Implementing optimization strategies to improve loading speed and conversion rates on high-traffic sites.
• Maintenance and Support: Managing the infrastructure of online stores, ensuring their stability and scalability to handle peak demand.
My work involved solving complex technical challenges in a high-demand environment, providing solutions that drove the commercial success of several leading brands in the eyewear and watch sector.
Shopify Web Design Agile Method PHP
Webpositer
Web Designer & Developer with SEO Positioning
SOFTWARE PUBLISHING
January 2016 - November 2016 (10 months)
Alicante, Spain
Multifunctional professional with experience in the design, development, and optimization of high-performance digital platforms. During my time at Webpositer, a leading SEO agency, I specialized in creating digital assets that not only look good but are strategically built to generate results and online visibility.
My responsibilities included:
• Web Design and Development: Creating corporate websites, content blogs, and online stores (e-commerce) from scratch, ensuring an intuitive and attractive user experience.
• SEO Positioning: Implementing on-page and off-page SEO strategies from the design phase, ensuring platforms were technically and structurally optimized for search engines (Google).
• Project Management: Coordinating complete projects, from conceptualization and graphic design to programming and launch, working with the client to align aesthetic vision with business objectives.
• Digital Advertising: Designing and managing Facebook Ads campaigns to support launches and increase brand visibility.
My experience at an SEO agency has given me a deep understanding of how design and development must work hand-in-hand with optimization to convert visits into customers.
SEO Front-End Development UI Web Design