Freelancer profile translated to English.
Back to original languageAbout Nell
Specializing in visual merchandising, art direction, and interior design, I help brands create strong, coherent retail experiences aligned with their identity.
I am involved from creative thinking to on-site implementation, with both a strategic and operational approach.
My expertise covers:
• Art direction: visual concept design, brand storytelling, mood boards, creative universes
• Visual merchandising: zoning, window displays, floorsets, customer journeys, layout optimization
• Retail space & showroom design
• 3D modeling and realistic projections (SketchUp, AutoCAD, Photoshop)
• Translating brand guidelines into impactful visual displays
With experience in retail and luxury houses, I understand on-site challenges: window display management, product rotations, adherence to standards, VM / retail team coordination, and commercial performance optimization.
I am involved in both design (art direction, scenography) and operational deployment (installations, merchandising, team support).
Demanding approach, attention to detail, and global vision dedicated to high-value retail experiences.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Trans-en-Provence (up to 50km)
Experience
- Centre commercial BeaugrenelleConsultant Visual MerchandiserMarch 2026 - Today (3 months)Paris, France- Design and development of merchandising scenographies within the shopping center- Creation of multi-brand mannequin areas showcasing seasonal collections and trends- Development of mood boards, visual storytelling, and look compositions to structure the presented universes- Staging and installation of displays to enhance the attractiveness of spaces and the customer experience- Collaboration with the center's marketing and retail teams to energize customer journeys and promote partner brands
- LongchampVisual MerchandiserLUXURY GOODSJanuary 2026 - February 2026 (1 month)Paris, France- Deployment of window displays according to seasonal campaigns and Longchamp's international visual guidelines- Adaptation of window concepts to the local context (customer traffic, store type, space constraints) while respecting the brand's DNA- Coordination of window display changes (installation, dismantling, updating of outfits and accessories)
- CHRISTIAN DIORVisual Merchandiser InternAugust 2024 - Today (1 year and 10 months)75008, Paris, France- Setup and updating of window displays according to headquarters' directives and collection launches- Arrangement and presentation of products in store (ready-to-wear, leather goods, accessories, jewelry, etc.)- Adherence to the visual charter and Dior's identity in each sales area- Installation and monitoring of POS (Point of Sale) advertising and signage- Coordination with headquarters for the reception and application of VM guidelines- Organization of product rotations to optimize the visibility of new arrivals- Competitive monitoring of luxury merchandising trends- Collaboration with sales teams to harmonize the customer experience- Verification of display condition and replacement of damaged items- Participation in events and seasonal staging- Management of VM backstages (display accessories stock, mannequins, supports)- Photographic monitoring of installations for reporting to headquarters
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Education
- Master in Marketing and Merchandising StrategyEIML2025Mastère marketing et stratégie merchandising
- Interior Design Training with a Specialization in DecorationStudio des arts et décoration2023Formation architecte d'intérieur spécialisation décoration
Skill set
Categories
- Other