Freelancer profile translated to English.
Back to original languageAbout Nell
Specializing in visual merchandising, art direction, and interior architecture, I help brands design strong, coherent retail experiences aligned with their identity.
I am involved from creative thinking to on-site implementation, with a strategic and operational approach.
My expertise covers:
• Art Direction: visual concept design, brand storytelling, mood boards, creative universes
• Visual Merchandising: zoning, window displays, floorsets, customer journeys, layout optimization
• Retail Space & Showroom Design
• 3D Modeling and Realistic Renderings (SketchUp, AutoCAD, Photoshop)
• Translating brand guidelines into impactful visual displays
With experience in retail and luxury goods, I understand on-site challenges: managing window displays, product rotations, adherence to standards, coordination of VM/retail teams, and sales performance optimization.
I work on both design (art direction, scenography) and operational deployment (installations, merchandising, team support).
Demanding approach, attention to detail, and global vision for high-value-added retail experiences.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Trans-en-Provence (up to 50km)
Experience
- HOMVisual Merchandising ConsultantRETAIL (LARGE RETAILERS)July 2026 - Today (1 month)Paris, France
- Conducted merchandising audits in Monoprix stores in the Paris region.
- Verified compliance of layouts according to planograms and brand guidelines.
- Ensured visibility and proper display of MEN's collections to guarantee adherence to merchandising standards.
- Checked accuracy of displayed prices and consistency of labeling.
- Identified discrepancies and formulated corrective recommendations.
- Provided detailed store visit reports with observations and follow-up on actions to be taken. Planograms are diagrams that precisely define the placement and presentation of products on shelves to ensure compliant implementation.
- Centre commercial BeaugrenelleVisual Merchandising ConsultantMarch 2026 - Today (5 months)Paris, France- Design and development of merchandising scenographies within the shopping center- Creation of multi-brand mannequin displays highlighting seasonal collections and trends- Development of mood boards, visual storytelling, and look compositions to structure the presented universes- Staging and installation of displays to enhance the attractiveness of spaces and the customer experience- Collaboration with the center's marketing and retail teams to energize customer journeys and promote partner brands
- LongchampVisual Merchandising ConsultantLUXURY GOODSJanuary 2026 - February 2026 (1 month)Paris, France- Implementation of window displays according to seasonal campaigns and Longchamp's international visual directives- Adaptation of window concepts to the local context (customer traffic, store type, space constraints) while respecting the brand's DNA- Coordination of window display changes (installation, dismantling, updating of outfits and accessories)
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Education
- Master in Marketing and Merchandising StrategyEIML2025Mastère marketing et stratégie merchandising
- Interior Architecture Training with a specialization in DecorationStudio des arts et décoration2023Formation architecte d'intérieur spécialisation décoration
Skill set
Categories
- Other