About Neil
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Experience
- HanabiFractional CTOE-COMMERCEMarch 2025 - Today (1 year and 3 months)Worcester, United KingdomAs a Fractional CTO, I help e-commerce and subscription-based businesses scale by aligning their technology strategy with their commercial goals. Many growing brands reach a point where their technology stack holds them back due to inefficient workflows or an e-commerce platform that’s no longer fit for purpose. My role is to ensure businesses have the right digital foundations to grow sustainably.I work with startups, high-growth brands, and established businesses, guiding them through critical technology decisions, re-platforming major e-commerce sites, integrating complex systems, and improving overall digital efficiency. Whether I’m advising leadership teams, mentoring in-house developers, or leading digital transformation projects, my goal is to make technology work for the business.Experience
- Led large-scale e-commerce re-platforming projects, ensuring seamless transitions with minimal disruption.
- Integrated complex systems, improving data flow and operational efficiency across multiple platforms.
- Advised subscription-based businesses on optimising retention, customer experience, and revenue growth.
- Provided strategic technology guidance to brands, ensuring their digital infrastructure supports long-term scalability.
- Built and managed a network of expert contractors to deliver high-quality, results-driven solutions.
- Absolute CollagenEngineering ManagerTECHSeptember 2024 - February 2025 (5 months)Birmingham, United KingdomAs Engineering Manager, I focused on strengthening the in-house engineering team and improving development processes within the business. I implemented Agile methodologies and enhanced cross-functional collaboration between engineering, customer retention, digital, and insights teams. My role was about creating an environment where developers could grow while ensuring our technology decisions aligned with broader business goals.Key Achievements
- Led the implementation of Agile methodologies to improve efficiency and delivery.
- Spearheaded the technology to support the launch of Absolute Rewards, the company’s loyalty programme.
- Managed and mentored engineers, fostering a high-performing team culture.
- Enhanced collaboration between engineering, customer retention, digital, and insights teams for more effective problem-solving.
- Ensured the stability and scalability of Absolute Collagen’s technology infrastructure.
- Absolute CollagenHead of TechnologyTECHMarch 2023 - September 2024 (1 year and 6 months)Birmingham, United KingdomAs Head of Technology, I played a pivotal role in Absolute Collagen’s growth, overseeing all aspects of the company’s technology strategy and infrastructure. I worked closely with the CFO, CEO, and senior leadership to align technology with business objectives, leading major projects that improved customer experience, streamlined operations, and drove revenue growth. My work was a balance of strategic planning and hands-on execution, ensuring we made the right technology decisions for long-term success.Key Achievements
- Played a lead role in the development of Absolute Collagen’s IT strategy in collaboration with PwC.
- Presented at monthly board meetings, aligning tech initiatives with broader company strategy.
- Managed relationships with third-party vendors, ensuring accountability and optimal service delivery.
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Education
- Computer ScienceUniversity of Staffordshire2001