NZFreelancer profile translated to English.
Back to original languageAbout Neila
Senior consultant in digital communication and marketing, I support brands with high added value – in the wellness, culture, tech, or social impact sectors – in deploying high-performing and tailor-made digital strategies.
🎯 My approach: combining strategic thinking, creative excellence, and channel mastery to create a coherent, engaging, and ROI-driven ecosystem. I provide consulting, content production, and operational management.
✅ My areas of expertise:
• Multichannel editorial strategy (Instagram, TikTok, LinkedIn, Facebook)
• Creation of impactful content: storytelling, carousels, short videos, newsletters
• Community activation: management, moderation, organic growth
• Social Ads: Meta Ads, TikTok Ads, LinkedIn Ads – targeting, A/B testing, optimization
• Collaboration with influencers & media partners
• Reporting, performance analysis, strategic recommendations
I rely on professional tools (Meta Business Suite, Google Analytics, SEMrush, Buffer, CapCut, Canva…) and practical experience with organizations of all sizes: NGOs, companies, startups, publishing houses, and agencies.
🤝 My goal: to be your trusted partner in structuring, growing, and enhancing your digital presence, with a high standard for deliverable quality and the ability to adapt to your business challenges.
French
Native or bilingual
English
Fluent
Arabic
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TAWRIRTHead of Communication & SponsorshipCIVIC AND SOCIAL ORGANIZATIONSApril 2021 - Today (5 years and 2 months)Paris, France
- Deployment of a global digital communication strategy, with a focus on community growth and engagement.
- Development of a strategic editorial calendar and production of engaging content for social media and newsletters.
- Press relations and partnerships: coordination with media and influencers to enhance the NGO's visibility.
- Development of sponsorship and crowdfunding campaigns, mobilizing donors and strategic partners (Natixis).
- Organization of events and awareness campaigns (+20% annual participation).
- TwininDigital Strategy & Community Management ConsultantHUMAN RESOURCESJanuary 2024 - June 2024 (5 months)Paris, France
- Definition and execution of digital strategies tailored to wellness and health brands.
- Development and management of communities on Instagram, Facebook, LinkedIn, and TikTok, with a 40% increase in engagement through an optimized content strategy.
- Creation of impactful content: writing, design, videos, storytelling, carousels, and interactive campaigns.
- Management of strategic collaborations and partnerships, particularly with specialized influencers and media.
- Performance analysis & reporting via Google Analytics, Meta Business Suite, and TikTok Analytics.
- Vision du MondeContent ManagerCIVIC AND SOCIAL ORGANIZATIONSOctober 2020 - April 2021 (6 months)Paris, France
- Management of social media and the website, with work on content SEO optimization.
- Definition and implementation of the editorial strategy.
- Creation of multimedia content (articles, videos, infographics) to maximize digital engagement.
- Monitoring and analysis of KPIs to adjust the editorial line and improve online visibility.
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Education
- Master's Degree in Responsible Communication, Sustainable Development, Marketing & CSRSup de pub, INSEEC2021Ce Master m’a permis de développer une expertise pointue en communication responsable, marketing digital et stratégie RSE. Le programme combinait des enseignements stratégiques et opérationnels : élaboration de plans de communication durables, conduite du changement, marketing d’influence, brand content, gestion de projet, communication de crise, ainsi qu’une forte composante éthique et sociétale. J’y ai acquis une vision globale des enjeux de communication dans un monde en transition.