Freelancer profile translated to English.
Back to original languageAbout Neïla
⚡ I support your communication projects by combining project management and brand storytelling: scoping, management, and impactful content.
For 9 years, I have been supporting brands in France and Algeria in communication project management, editorial strategy, and copywriting.
My expertise covers both brand storytelling and operational implementation: 360 campaigns, web & print content, social media, and technical coordination.
With a background in business and advertising strategy, I have developed an approach that is both creative and structured, allowing me to craft impactful messages while managing projects from start to finish.
🎯 What I offer:
Editorial & Digital Project Management
Storytelling & Copywriting (branding, campaigns, engaging content)
Optimized Web & Print Writing
Communication Strategy & Multichannel Support
Strategic Audits and Recommendations
I have had the opportunity to collaborate with prestigious clients such as Bouygues Immobilier, Brandt, Renault, Cluizel, Djezzy, Tequila Rapido, Figuère, Touareg Spirit, etc.
🔑 My added value: combining rigorous project management with the creation of impactful content. I ensure the consistency and effectiveness of your communications, from strategic scoping to delivery, with resonant words and methodically managed projects.
AREAS OF EXPERTISE:
Real Estate / Urban Planning
CSR / Energy / Corporate / Institutional
Tourism / Hospitality
Luxury / Lifestyle
NGOs / CSR / Associations
Start-ups & Digital Innovation
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- DOERSWeb Writer - CopywriterAGRICULTUREDecember 2022 - December 2023 (1 year)Paris, FranceFor Maison CLUIZEL, a family-owned high-end chocolate maker, I supported the brand in developing its content strategy, with a particular focus on authenticity, emotion, and tone requirements:✒️ Instagram Content Writing: product storytelling, event posts, immersive and creative publications.📲 Design of impactful stories, structured in multiple frames, promoting engagement and showcasing collections.🌐 Complete editorial overhaul of the website: writing of institutional pages, product descriptions, and brand universe.🧭 Adaptation to CLUIZEL's premium tone, ensuring consistency, clarity, and editorial aesthetics across all platforms.🔍 SEO and storytelling sensibility for content that is both optimized and inspiring.
- IFFEN
On Malt
CopywriterENERGY AND UTILITIESNovember 2022 - December 2022Paris, FranceResponse to a call for tenders for an innovative training project:- Copywriting- Content writing- Rewriting- Proofreading and editing- Communication strategy- Brand content - tequilarapidoREAL/TMA Project ManagerDIGITAL AND ITOctober 2021 - September 2022 (11 months)Nice, FranceAGENCYPortfolio: Bouygues Immobilier, Renault, Figuière, Mylan Viatris360 Project Manager at Tequila Rapido: design and orchestration of advertising campaigns for Figuière and Mylan Viatris. In parallel, TMA management for Bouygues Immobilier and Renault. Expertise in creative coordination, multi-channel management, and focus on performance, efficiency, and client satisfaction.
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Education
- Master 2, Business and Organizational CommunicationEsupcom GROUPE EDUCTIVE2022Master 2 , Communication des entreprises et des organisations
- Bachelor of Science in MarketingINSAG Business School2015Bachelor Ingénieur Commercial, Marketing
Certifications
- TOEFLIPAG BUSINESS SCHOOL2014