About Neha
Hello there!
Hope you are well :-)
I'm a professional with 8 years experience into Human Resources, Business Planning, Market Research, Marketing, Branding and Business Strategy.
I have helped SMEs to identify new business segment, do competitor analysis, brand positioning to improve market penetration, building unique proposition to achieve an edge over the market players, evaluate new region to grow the business and develop a brand campaigning basis the brand purpose.
I would be keen on helping you in your business in the mentioned domains and help you grow in the domain.
We can collaborate to understand in detail and work out an executional plan for your business to progress.
Look forward to connecting with you.
Regards
Neha
English
Native or bilingual
Hindi
Native or bilingual
Marathi
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- UNILEVERGlobal Category StrategyApril 2022 - Today (4 years and 2 months)London, UK
- Drive global innovation-based marketing projects for Home-Care category.
- Empower crafting of brands, regular reviews of in-market performance.
- Craft and implement new ways of working for adopting these market strategies.
- GigstaBusiness Strategy LeadApril 2021 - March 2022 (11 months)United Kingdom
- Devised strategic market launch plan for the start-up application, researched and developed marketing, social media campaigning and communication proposal.
- Competitor analysis for product features, pricing and benefits; defined the MVP for Gigsta product.
- Analysed consumer behaviour of the target market, covid trends in the industry to increase chances of market share
- CONSULTINGBusiness ConsultantJanuary 2021 - February 2022 (1 year and 1 month)United Kingdom
- Consulted 5 SMEs to solve their business problem, provided responsive marketing strategies and new business segments to scale their revenue in resilient covid times; Scitech, iQ Digital, Thro'backs, First Central, Pacari.
- Led a cross-geography team in global Business Challenge to build a strategic business portfolio to expand their product reach.
- Consulted Age Care Technologies as a Global Relationship Manager for global thought leadership, enhanced their credibility and global reach for the business.
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Education
- Master of Business Administration - MBA, Business Administration and Management, General; StrategyASTON2022Master of Business Administration - MBA, Business Administration and Management, General; Strategy
- Master of Business Administration (M.B.A.), Business Administration and Management, GeneralMumbai Educational Trust2013Master of Business Administration (M.B.A.), Business Administration and Management, General